Plea for promoting inter-state tourism through films: Locations 2003

MUMBAI: Locations 2003, the world's first film tourism event, which brought together the Indian film industry and global Locations organisations to promote film tourism, concluded yesterday in Mumbai.

The morning session commenced with a panel discussion on domestic tourism and the role of regional cinema and the Indian states in promoting it via subsidised film production. The panel comprised India Tourism Development Cooperation (ITDC) general manager Kuldeep Verma, Chhattisgarh Tourism Board managing directo Dr A Jayathilak and film maker Dr Jabbar Patel.

"Tourism is a smokeless industry and the revenue it can generate is very high. Employment opportunities are also very high compared to any other industry," said Verma. "Last year, compared to the 205 million foreign tourists, there were 210 million domestic tourists in India. So the idea emerged that why not do something within the country rather than on foreign locations," he said.

Bollywood has played a pivotal role in flaunting locales from Europe and down under, which helps in boosting the tourism industry of these countries. The panel opined that if films are shot in and around Indian states it could do wonders to the overall tourism trade in the country.

Jayathilak stressed on the point that interstate tourism is not well-documented in our country. "Regional cinema here still has language barriers, so the onus lies on the Hindi film fraternity to shoot movies all over India," he said.

Jayathilak added, "The Jammu and Kashmir government gives a subsidy of Rs 10 million to film producers, if 100 per cent of a film is being shot in the state. Likewise, the UP and Goa governments gives a subsidy of Rs 7.5 million and Rs 2.5 million respectively, if 50 per cent of their film is shot in these states. This, however, cannot be implemented in Maharashtra as most movies are shot here and the subsidy amount would go up to hundreds of millions of rupees."

Film marketing consultant Shanjoy Bhattacharjii said, "Maharashtra has to offer good benefits to producers otherwise they will go to other cities or even to foreign countries because they offer good incentives." Speaking about foreign countries he said, "The Singapore tourism board offers free stay and free tickets to film producers so as to lure them to come more often to their country. They have realised that such attractive offers can account for a boom in the tourism trade of their country."

Bhattacharjii also said, "Although the film industry has been declared an 'industry' in our country, it hasn't been given that much of importance vis-a-vis industries like textiles, IT, electronics, steel etc." He said there should be a provision of the best infrastructure and streamlining of things by implementing the 'single window' system.

The countries that participated in Locations 2003 were Australia, New Zealand, Malaysia and Germany.

Latest Reads
Shemaroo's third quarter numbers improve, digital revenue increases

BENGALURU: Indian integrated media content house Shemaroo Entertainment Ltd (Shemaroo) reported 15.3 percent higher y-o-y consolidated total revenue for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) at Rs 132.85 crore as compared with Rs 115.22 crore in Q3 2017. Revenue...

Television Production House Online Content
&Prive to showcase top notch film titles at prime time

MUMBAI:  Ooh la la! Zee Entertainment Enterprises Ltd's premium English movie channel &prive has even bigger plans to tickle the fancy of its exclusive audience. The channel has announced that its prime time programming slot from 9 pm to 12 pm every day will feature some very recent gee-whiz...

Television TV Channels English Entertainment
Star India gets IPL to change match timings for 11th edition

MUMBAI: When Star India announced that it was coughing up a jaw dropping Rs 16,347.50 crore to acquire the all media rights of the prized IPL, it signaled an era of change. And more of that is coming. Star India  has managed to convince the The IPL governing council (GC) to change the timings for...

Television TV Channels Sports
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories