AXN TV expands presence in Europe

LONDON: Sony Pictures Entertainment (SPE) has announced the continued expansion of its global cable and satellite networks portfolio.

Next month, the action-oriented AXN TV will launch in six European countries -- Poland, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria.


Tom Davidson

SPE executive Tom Davidson is the new network's general manager. He will be based in Budapest.

An official release informs that AXN now reaches over 86 million households in over 40 countries throughout Asia, Europe and Latin America. In Europe, AXN is currently available in Spain and Portugal.

AXN's programme offering includes a wide selection of hit European and US series, blockbuster feature films and exclusive franchise properties. In India the channel is trying to connect with viewers through localised ground initiatives. The latest one Extreme Dhamaka will kick off shortly.

Launched as a customised subscriber and ad-supported basic channel, AXN will deliver localised content to the Hungarian, Polish, Czech, Slovak, Romanian and Bulgarian markets. With each country to eventually join the expanded European Union, AXN is well-positioned for rapid growth in the region, the release informs.

In Portugal, a recent Cabovis?o subscriber survey confirmed that AXN was the most-watched general entertainment channel on the platform and ranks in the top five most popular channels available. It was surpassed only by free-to-air terrestrial Portuguese channels.

In Spain, a recent audience report issued by Sofres ranks AXN as number one in prime time among cable and satellite subscribers.

SPE's senior vice president international networks Darren Childs says, "AXN consistently delivers the demographic that MSOs need to drive their distribution, and that advertisers covet. Establishing channels in these six new territories is a key part of our strategy to extend the reach of AXN throughout Europe."

Childs says, Davidson is a very talented media executive who brings proven channel management experience together with exceptional industry knowledge of these countries.

Davidson will oversee the channel's overall business operations in the above mentioned European regions, including day-to-day management of programming, acquisitions, sales, marketing, promotion, branding and technical operations.

Davidson joined SPE in 2000 and more recently served as executive director of finance. Prior to joining SPE, Davidson played an integral role in the launch of HBO Romania, the country's first premium TV channel, where he served as chief financial officer adds the release.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories