AXN TV expands presence in Europe

LONDON: Sony Pictures Entertainment (SPE) has announced the continued expansion of its global cable and satellite networks portfolio.

Next month, the action-oriented AXN TV will launch in six European countries -- Poland, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria.


Tom Davidson

SPE executive Tom Davidson is the new network's general manager. He will be based in Budapest.

An official release informs that AXN now reaches over 86 million households in over 40 countries throughout Asia, Europe and Latin America. In Europe, AXN is currently available in Spain and Portugal.

AXN's programme offering includes a wide selection of hit European and US series, blockbuster feature films and exclusive franchise properties. In India the channel is trying to connect with viewers through localised ground initiatives. The latest one Extreme Dhamaka will kick off shortly.

Launched as a customised subscriber and ad-supported basic channel, AXN will deliver localised content to the Hungarian, Polish, Czech, Slovak, Romanian and Bulgarian markets. With each country to eventually join the expanded European Union, AXN is well-positioned for rapid growth in the region, the release informs.

In Portugal, a recent Cabovis?o subscriber survey confirmed that AXN was the most-watched general entertainment channel on the platform and ranks in the top five most popular channels available. It was surpassed only by free-to-air terrestrial Portuguese channels.

In Spain, a recent audience report issued by Sofres ranks AXN as number one in prime time among cable and satellite subscribers.

SPE's senior vice president international networks Darren Childs says, "AXN consistently delivers the demographic that MSOs need to drive their distribution, and that advertisers covet. Establishing channels in these six new territories is a key part of our strategy to extend the reach of AXN throughout Europe."

Childs says, Davidson is a very talented media executive who brings proven channel management experience together with exceptional industry knowledge of these countries.

Davidson will oversee the channel's overall business operations in the above mentioned European regions, including day-to-day management of programming, acquisitions, sales, marketing, promotion, branding and technical operations.

Davidson joined SPE in 2000 and more recently served as executive director of finance. Prior to joining SPE, Davidson played an integral role in the launch of HBO Romania, the country's first premium TV channel, where he served as chief financial officer adds the release.

Latest Reads
NewsX special weekend shows – 23rd & 24th february

This weekend on NewsX, India’s leading English news channel, NewsX The Sunday Guardian-The Roundtable will cover the key issues before the 2019 general elections

Television TV Channels News Broadcasting
History TV18 set to premiere new unscripted series ‘Road Hauks’

History TV18 has planned to come up with a new unscripted series Road Hauks, taking the inspiration from American designs, which will be premiering on 23 February at 6 pm.

Television TV Channels Specialised and Niche
Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH

Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH.

Television TV Channels GECs
BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
Most watched Hindi news channels in 2018

News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots.  As per a Broadcast Audience Research Council of India (BARC) report presented at FICCI-Frames 2018, Hindi content still rules the Indian television landscape in...

Television TV Channels Viewership
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories