Television

Australia states its case for effectiveness of films in promoting tourism

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/16/australia%20tourism.jpg?itok=ZbRy1AUl

MUMBAI: Another session at Locations 2003 dealt with the manner in which films can help in promoting tourism. Australia of course is one of the best examples of this. Films like Mission Impossible II, The Matrix Reloaded have helped in showcasing the beauty, colour, uniqueness of that country's landscape. Remember Tom Cruise hanging from the side of the mountain in the opening scene of MI II?

Anupam Sharma explained to the gathering how and why Australia is being given a boost through film. He co-produced the first Australian-Indian feature film in Australia. Right now he is producing a documentary on Indian film making in Australia. The Bollywood documentary is targeted at the international film market. The Hunter Valley, Canberra and the Outback have already benefited from Indian films like Dil Chahta Hai being shot in their regions.

His Sydney-based company Films and Casting Temple organises the Australian shoots for Indian movies, TV commercials and music videos and the hiring of Australian dancers and film crew to work on them. He was also instrumental in the first Indian television series to be shot in Australia. At the seminar he noted that cooperation between India and Australia in the filmmaking arena got a boost five years ago when actor director Feroz Khan scripted Australia into a film of his and shot for 40 days down under. Since then over 80 projects materialised between the Indian and Australian film industries including television serials, music videos and ad films by the likes of Lakme, Bharti Cellular, Kingfisher.

"In five years the production of Indian films in Australia has gone up by 39 per cent. There are two distinct trends. One is Indian filmmakers who are also tourists to Australia. The second is Indian tourists to Australia inspired by films. The numbers have gone up substantially. In fact tourism increased from India to Australia increased by 23 per cent from 1999-2000 when Indian filmmakers were beginning to discover the allure of kangaroo land. It is not just the landscape that has Indian filmmakers coming back to Australia for more but also the harmonious relationships, which have been forged with the Australian film crews. Sydney, Melbourne, Brisbane boast of state of the art production facilities.

"The overseas projects have greatly benefited the Australian economy by providing jobs. The easing of visa restrictions has made the process of Indians shooting their films here easier. Tourists want to see in real life what they saw in reel. The Australian Tourism Commission is therefore bullish on the Indian market. It recently released its global round up report on Asia. In 2001 45,000 Indians visited Australia and by February 2002 this number had increased by 16 per cent. Annually the traffic from India is growing at a rate of 18 per cent.

"As far as Indian films shot in Australia are concerned two Australian organisations will have a Bollywood film event down under later this year. This will be the most extensive showcase of Indian cinema around Australia. In the future there will be exchanges between the two film industries on several theoretical and practical issues."

He pointed out that it was not just Indian filmmakers going to Australia. Leading Australian cinematographers, stunt directors, designers and post- production companies are now working in India on Indian films. As far as television is concerned AXN's upcoming Extreme Dhamaka will have not just the hosts Mike Whitney and Tania Zaetta from Australia but also the production crew from Australia to coordinate the difficult stunts. In fact AXN has increased the budget by 50 per cent from last year.

Sharma added that the days of Australia promoting tourism through films could be traced back to the 1980s with Crocodile Dundee with Paul Hogan. Our Shrimp on the Barbie campaign which was conducted in the US saw a flood of tourists from America. In recent times films like Moulin Rouge, Inspector Gadget have raised interest in the country.

Sharma has written in conjunction with Oz Straits a guide, which gives Indians guidance about what Australia has to offer in terms of locales and production facilities. He also pointed out that seven Australian scripts related to India are in various stages of development.

Sharma noted that with Crocodile Dundee the perceived lifestyle of Australians and national landmarks got plastered on screens throughout the world. These films act as brochures for Australia. "The good news is that Australian films and films shot in that country offer diverse portrayals of people. The presence of landmarks like the Darling Harbour, elaborate group dance sequences on the steps of the Sydney Opera House in Dil Chahta Hai act as effective advertisement."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories