Govt. urged to utlise synergies between film and tourism

MUMBAI: "We give and give. Yet the producer is taken for a ride throughout. Hopefully forums like this will help redress the situation." Film producer Nitin Keni spoke these words during the morning session of Locations 2003, which is the world's first film tourism event. 

The event closes tomorrow at the Mumbai suburb of Juhu. Keni is a 20 year veteran of the industry who helped launch Zee TV in 1992

He lamented, "The experience of Indian filmmakers is very poor. We are still getting second-class status from the various state governments despite the fact that they collect a lot of revenue by way of entertainment tax. They need to wake up and get their act together. Indians prefer shooting abroad in places like Mauritius, London because it is cheaper and there are no bureaucratic hassles. Some amount of standardisation needs to be brought into the system. We could learn from Europe where film entrepreneurs get a tax relief in a country like Germany if 50 per cent of the film has been shot there."

He also said that the attitude of the various government departments in the different states is unhelpful. "States invite us saying that free security will be provided. However when we land up there we are asked for donations towards some welfare institution where people working in the film and entertainment industry are languishing. Politicians and the bureaucratic machinery have taken the country back a

thousand years."

On a positive note he mentioned that a lot of development had taken place in the film sphere. "Indian film is on the verge of a tremendous positioning in the global market. In fact our cinema is seen in more countries than Hollywood."

Imax Adlabs' MD Manmohan Shetty also emphasised the

importance of state governments to get more proactive on the issue. " The cost of flying to a North eastern state often exceeds the cost of flying abroad. We make 800 films a year. The main challenge before the filmmakers is to find new locales not only outside but also within the country. This platform will make it easier for them to find locales that suit their subject matter. Tourists will be tempted to visit

locations apart from the main cities."

At the session it was also pointed out that one fifth of the UK's visitors go there as a result of film and television exposure that the country has received. The creativity of the film community coupled with the professionalism of the tourism industry can have a trickle down effect. Countries like Scotland and New Zealand have used films like Braveheart and Lord Of the Rings to promote tourism. In fact New Zealand is more a tourism than an industrial economy.

The event is being organised by Novel Event Works Company. Tarun Hukku thanked for creating further awareness about the event through the internet. He pointed out that for the past few decades a quiet relationship had been developing between tourism and the film industry. Through forums like this, the tourism boards of different Indian states and countries could learn how to structure their schedule so that tourists could be enticed. The initiation of co-production is another aim.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories