Television

'Jassi' lives up to the hype around it with good opening

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/07/Sony%20Entertainment%20Television.jpg?itok=IfmoGuEm

MUMBAI: Sony Entertainment Television India's big hope for 2003 looks set to live up to the expectations that it has generated. SET's new blockbuster drama Jassi Jaisa Koi Nahin has had a more than respectable 3.6 average TVR for the first week of its launch.

The story of a plain Jane trying to come to terms with life in the the fashion world seems to have struck a chord that transcends the metro-non metro divide across the Hindi speaking belt in the country. The TAM data that was released on Saturday was for the five days 31 August (Sunday's preview episode) to 4 September (Thursday) for C&S homes 4+ in all the Hindi speaking markets.

Commenting on the results, a satisfied SET business head Sunil Lulla said the results brought out two points of note: the stickiness factor and the continuing growth in SET's core audience - the 25-34 age group, SEC A, B and C, both male and female.

Surprisingly, Jassi has done even better in Delhi than Mumbai with a peak TVR of 7.59 on Thursday. Delhi in fact saw the highest viewership for the the Indianised version of the hit Hispanic show Yo Soy Betty La Fea with an average TVR for the week at a more than healthy 5.8. Mumbai on the other hand had a peak viewership on Wednesday with a 5.79 TVR and an average score for the week at 4.6 TVRs.

Lulla also pointed out that the show had opened in the Top 50 on the TAM ratings chart and was already ahead of the channel's long running lead soap Kkusum. As far as the national average TVRs are concerned, at number 62 in the Top 100 list, Jassi is Sony's third ranked show behind old faithful C.I.D. and weekend supernatural thriller Kya Hadsaa Kya Haqeeqat .

Jassi has certainly got people talking. Even the celebrated Amul (butter) hoardings have featured the show. The tag line of the hoarding reads Jassi Kissi Ko Maska Nahin Lagati... except Agar Amul Ka Ho To! (Jassi does not butter up anybody unless it is Amul butter).

Though it is early days still, if the show builds on the initial it has got, Jassi may yet prove true to the much abused term, content is king. And as SET India CEO Kunal Dasgupta had earlier told indiantelevision.com, open new vistas as far as the kind of shows that the public might be ready to accept are concerned.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories