'Jassi' lives up to the hype around it with good opening

MUMBAI: Sony Entertainment Television India's big hope for 2003 looks set to live up to the expectations that it has generated. SET's new blockbuster drama Jassi Jaisa Koi Nahin has had a more than respectable 3.6 average TVR for the first week of its launch.

The story of a plain Jane trying to come to terms with life in the the fashion world seems to have struck a chord that transcends the metro-non metro divide across the Hindi speaking belt in the country. The TAM data that was released on Saturday was for the five days 31 August (Sunday's preview episode) to 4 September (Thursday) for C&S homes 4+ in all the Hindi speaking markets.

Commenting on the results, a satisfied SET business head Sunil Lulla said the results brought out two points of note: the stickiness factor and the continuing growth in SET's core audience - the 25-34 age group, SEC A, B and C, both male and female.

Surprisingly, Jassi has done even better in Delhi than Mumbai with a peak TVR of 7.59 on Thursday. Delhi in fact saw the highest viewership for the the Indianised version of the hit Hispanic show Yo Soy Betty La Fea with an average TVR for the week at a more than healthy 5.8. Mumbai on the other hand had a peak viewership on Wednesday with a 5.79 TVR and an average score for the week at 4.6 TVRs.

Lulla also pointed out that the show had opened in the Top 50 on the TAM ratings chart and was already ahead of the channel's long running lead soap Kkusum. As far as the national average TVRs are concerned, at number 62 in the Top 100 list, Jassi is Sony's third ranked show behind old faithful C.I.D. and weekend supernatural thriller Kya Hadsaa Kya Haqeeqat .

Jassi has certainly got people talking. Even the celebrated Amul (butter) hoardings have featured the show. The tag line of the hoarding reads Jassi Kissi Ko Maska Nahin Lagati... except Agar Amul Ka Ho To! (Jassi does not butter up anybody unless it is Amul butter).

Though it is early days still, if the show builds on the initial it has got, Jassi may yet prove true to the much abused term, content is king. And as SET India CEO Kunal Dasgupta had earlier told, open new vistas as far as the kind of shows that the public might be ready to accept are concerned.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories