'Jassi' lives up to the hype around it with good opening

MUMBAI: Sony Entertainment Television India's big hope for 2003 looks set to live up to the expectations that it has generated. SET's new blockbuster drama Jassi Jaisa Koi Nahin has had a more than respectable 3.6 average TVR for the first week of its launch.

The story of a plain Jane trying to come to terms with life in the the fashion world seems to have struck a chord that transcends the metro-non metro divide across the Hindi speaking belt in the country. The TAM data that was released on Saturday was for the five days 31 August (Sunday's preview episode) to 4 September (Thursday) for C&S homes 4+ in all the Hindi speaking markets.

Commenting on the results, a satisfied SET business head Sunil Lulla said the results brought out two points of note: the stickiness factor and the continuing growth in SET's core audience - the 25-34 age group, SEC A, B and C, both male and female.

Surprisingly, Jassi has done even better in Delhi than Mumbai with a peak TVR of 7.59 on Thursday. Delhi in fact saw the highest viewership for the the Indianised version of the hit Hispanic show Yo Soy Betty La Fea with an average TVR for the week at a more than healthy 5.8. Mumbai on the other hand had a peak viewership on Wednesday with a 5.79 TVR and an average score for the week at 4.6 TVRs.

Lulla also pointed out that the show had opened in the Top 50 on the TAM ratings chart and was already ahead of the channel's long running lead soap Kkusum. As far as the national average TVRs are concerned, at number 62 in the Top 100 list, Jassi is Sony's third ranked show behind old faithful C.I.D. and weekend supernatural thriller Kya Hadsaa Kya Haqeeqat .

Jassi has certainly got people talking. Even the celebrated Amul (butter) hoardings have featured the show. The tag line of the hoarding reads Jassi Kissi Ko Maska Nahin Lagati... except Agar Amul Ka Ho To! (Jassi does not butter up anybody unless it is Amul butter).

Though it is early days still, if the show builds on the initial it has got, Jassi may yet prove true to the much abused term, content is king. And as SET India CEO Kunal Dasgupta had earlier told, open new vistas as far as the kind of shows that the public might be ready to accept are concerned.

Latest Reads
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories