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An official release informs that a panel of judges have narrowed
the search to line up the style icons. The channel has urged its
viewers to select the winners in seven popular categories comprising
of music, television, films and sports.
Some nominees include Bollywood actors Aishwarya Rai, Saif Ali
Khan, Lara Dutta, NDTV honcho Prannoy Roy, model Mandira Bedi, singer
Daler Mehndi, Indian tennis ace Leander Paes and football star Baichung
Bhutia. The judges include film director Karan Johar, cricket commentator
Navjot Singh Siddhu, actress Pooja Bhatt among others popular media
figures. The panel will be chaired by writer Shobhaa De.
Presently, nominees of the popular categories are being aired on
MTV. Viewers are invited to vote for their most stylish person in
each category by logging onto mtvindia.com or dropping their votes
in ballot boxes placed at MTV Hangouts and Lycra Preferred Partner
outlets across the country.
Two other categories that will be awarded are Technical and Honours.
The technical awards will acknowledge people from the fashion industry
including models, designers and fashion photographers. The Honours
will recognise people in the field of business and politics. The
winners in the Technical and Honors categories will be decided by
the panelists.
The awards will be promoted through a campaign that will run across
print, outdoor, on-air and online via mtvindia.com. Exclusive pre-show
parties in Bangalore, Delhi and Bombay will usher the Lycra MTV
Style Awards.
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