Television

Sahara Samay Mumbai schedules 26 September launch

MUMBAI: "Not a vehicle for sensationalism, but a platform to provide constructive solutions."

That is the USP that the Sahara Group's western India-specific news channel Sahara Samay Mumbai is pitching ahead of its "final" official launch date of 26 September.

Headed by Rajiv K Bajaj, former president of the Hinduja owned IN Network and editor of The Daily tabloid, the Channel will cover the states of Maharashtra, Gujarat and parts of Goa with specific focus on the city of Mumbai.

Under the channel's scanner will be everything from traffic information to sales to the latest prices of household goods including commodities, vegetables and the rest with a comparison of what is selling at what price in which market across Mumbai. Sahara Samay Mumbai will feature shows that will deal with issues at a micro-level and pick up issues, identify problems and provide actual solutions on TV, says a company release.

"The USP of Sahara Samay Mumbai is complete and total identification with the city of Mumbai, Maharashtra and parts of Gujarat and later Goa. My idea is to convert a city tabloid into television," Bajaj is quoted in the release as saying. "A total of 32 bulletins (including updates) interspersed with local programming that includes talk shows, events, music, product launches, campus color and investigative in depth programs will provide the channel that extra edge required to take over eyeball time in the city and elsewhere. The way I see it there is every possibility that Sahara Samay Mumbai might just have as much appeal in the rest of the country as it definitely will in the Mumbai, Maharashtra and Gujarat region itself. The logic for the channel is very simple. This is because not only Mumbai but the entire country, and indeed the entire Indian diaspora in the rest of the world has this great fascination for everything and anything to do with Mumbai's rich and famous, with Bollywood, with Mumbai's fashion world, its dance bars, discos, night clubs, beach parties and the like," says Bajaj. 

The FPC includes special weekend programmes including special women related talk shows, Ganeshotsav Awards, Durga Pooja, Navratri, Christmas celebrations, Goa Carnival, Miss Mumbai, Miss Pune, and so on. Also included are special shows for school children including Inter School Sports, Inter School Festivals, Inter Ward Sports Tournaments, The Kanga League etc.

As reported earlier on indiantelevision.com, also on the anvil is coverage of traditional Indian sports like kabbadi, kho-kho, wrestling and bullock cart racing. The competition will begin at the village level and then go right upto the state level with the main event being held in Mumbai.

Sahara Samay Mumbai is the third news channel after Sahara Samay Rashtriya (launched 28 March 2003) and Sahara Samay Uttar Pradesh from the Subrato Roy promoted media house.

Also Read:

News, events, shows in Sahara Samay Mumbai's gamut

Sahara set to soft launch two more region-specific news channels 1 September

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/drapers.jpg?itok=pXdUPmXG
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/top.jpg?itok=iVD9gYfB
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories