Indian Music Industry ties up with Holoflex to curb piracy

MUMBAI: The Indian Music Industry (IMI) has stepped up the fight against piracy in association with Holoflex - a hologram manufacturer. The two will join hands to organise a series of seminars to educate the consumer on how one can differentiate between a genuine CD and a pirated one through a specially created IMI hologram.

While addressing the media in Mumbai today, IMI officials confirmed that the seminars have already taken place in Bangalore and Delhi; and in a few weeks time IMI will conduct seminars in Chennai.

According to a release, IMI will also use print and television spots to create awareness about the distinguished features of the IMI hologram. This particular hologram, adds the release, is a combination of laser generated images and is not ink based. IMI's hologram is created through a painstaking process involving over 40 processes. If one attempts to remove it, only the polyester film will come out. If peeled further, then the image is destroyed. The hologram features the IMI text that one can see. The IMI release says that these features aren't visible on the pirated products.

Holoflex has already conducted workshops to educate the IMI internal task force on how the hologram is to be identified. Now, the company is trying to familiarise consumers with this trademark. IMI officials point out that the pirated CD don't have the track listings; and have spelling errors of the titles or artistes.

The IMI release also claims that the hologram is customised for each member. For example for Tips the code is T for Venus the code is V and so on.

At the Mumbai briefing this morning, IMI president VJ Lazarus said: "The legitimate music industry is worth 475 crores (Rs 47.5 million) from 2002-2003 end March. This is a comedown from 775 crores (Rs 77.5 million) in 2000-2001. The industry is at the crossroads. However in countries like Italy where the hologram system has been implemented, the share of the legitimate music industry has grown by 20 per cent."

"The problem in India is the both legitimate and illegitimate distribution of music takes place within the same system. Therefore lower down the chain, a retail outlet might sell a counterfeit product without realising the difference. Our hope is that the hologram will go a long way towards resolving the mix up. The work to create the hologram took around six months," Lazarus added.

Lazarus said that the IMI was hoping to have its portal up and running by January 2004. "We can let visitors download music for a reasonable price. The music industry here and abroad have realised that digital distribution is the way for future revenue. This will cover the entire repertoire of Indian music. However, this does not mean that we can afford to ignore the physical product."

IMI officials claim that the association had some major wins last month as far as licence fees are concerned. In the Malhar college festival case, a Mumbai court ruled in favour of IMI saying that the event organisers could not claim the educational institution exemption as St. Xaviers College was just a facilitator for a multi million event with sponsors like Pepsi, Coke amongst others.

"Interestingly a day before the event, the Malhar committee went to court but the tables were turned quickly," claims an IMI spokesperson. Another win was the case involving the Indian Hotels Association in Kerala and Simla, the spokesperson adds.

As far as FM Radio is concerned, the IMI officials say that the agreement decided by the Copyright Board will remain till October 2004 after which it will come up for review. They also state that neither party is happy with the current arrangement by the way. The IMI officials are trying to work out an arrangement with MTV and the other music channels so that the recording company is paid for the non-film music video and not just the audio.

The major online problem for IMI is tackling piracy abroad in countries like America where there is a substantial Indian and Asian population. While the Recording Industry Association of America has promised cooperation the legal costs are very high - offer IMI officials.

Pop musician Shaan who was also present at the briefing stressed the need for the music industry to unite. "Too often we artistes blame the music company if the album fails. We do make money from live acts and sometimes success takes place after three albums. I urge IMI to organise more forums like this so that artistes can dialogue with members of the music industry to advance the state of affairs."

Shaan also said that artistes could help the cause by mentioning the piracy fight at concerts. "We need to be aware of the state of the industry because if it dies where will we go?".

Latest Reads
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories