Zee Music claims successful revamp

MUMBAI: Zee Music, the as yet somnolent music channel from the Zee stable, claims to have overtaken rivals in the one month after it was relaunched with a new logo, veejays and programming.

The channel claims it has overtaken all music channels in the Hindi speaking market, 'overtaking MTV in the first week of its launch'. Zee Music has managed to grab the lion's share of 24 per cent, says the channel, while reigning channel MTV has a share of 22 per cent, of the total market share for music channels. In the Hindi speaking market, the figures stand at Zee Music having a 26 per cent share, whereas MTV has a share of 19 per cent (Source TAM ratings week ending August 24-30, 2003).

The channel's new show Daud, a countdown show hosted by VJs Karan and Rajlaxmi was the number two show across all music channels, claims Zee. The back to back songs show, Radio Bandh, features seven times in the list of the top 25 shows across music channels, an official release says.

Says Zee Music business head Yogesh Radhakrishnan, "We are very excited with this performance which is an indicator of the fact that our planning is right. Such a positive reaction from our audience reinforces our belief in our strategy which aims at taking the battle for eyeballs to the doorsteps of the other music channels. The war has only just begun." 

"We're keeping our fingers crossed", says an excited Yogesh. "If we can sustain this for the next few weeks, then there will be no looking back. Our new programming, which is soon set to air, will ensure that we keep the edge going", he adds.

Latest Reads
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories