Zee Music claims successful revamp

MUMBAI: Zee Music, the as yet somnolent music channel from the Zee stable, claims to have overtaken rivals in the one month after it was relaunched with a new logo, veejays and programming.

The channel claims it has overtaken all music channels in the Hindi speaking market, 'overtaking MTV in the first week of its launch'. Zee Music has managed to grab the lion's share of 24 per cent, says the channel, while reigning channel MTV has a share of 22 per cent, of the total market share for music channels. In the Hindi speaking market, the figures stand at Zee Music having a 26 per cent share, whereas MTV has a share of 19 per cent (Source TAM ratings week ending August 24-30, 2003).

The channel's new show Daud, a countdown show hosted by VJs Karan and Rajlaxmi was the number two show across all music channels, claims Zee. The back to back songs show, Radio Bandh, features seven times in the list of the top 25 shows across music channels, an official release says.

Says Zee Music business head Yogesh Radhakrishnan, "We are very excited with this performance which is an indicator of the fact that our planning is right. Such a positive reaction from our audience reinforces our belief in our strategy which aims at taking the battle for eyeballs to the doorsteps of the other music channels. The war has only just begun." 

"We're keeping our fingers crossed", says an excited Yogesh. "If we can sustain this for the next few weeks, then there will be no looking back. Our new programming, which is soon set to air, will ensure that we keep the edge going", he adds.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories