Toonz appoints P Jayakumar as COO, ropes in Sumith Dutta as National mkt head

NEW DELHI: Trivandrum-based animation studio Toonz Animation has appointed P. Jayakumar as the chief operating officer for Indian operations. Besides this, Toonz Animation has also announced the promotion of its studio manager Tiersa Christine to head of production designation.

For its television business, Toonz has appointed Sumith Dutta as National marketing head. While Jayakumar and Christine will be based in Trivandrum, Dutta will be based in Mumbai.

Jayakumar, who joined the organisation in 1999, was previously working as director-operations with the same studio. On his new role, Jayakumar said, “My focus would be primarily on two areas – increasing business from India and development of training centres. We had recently signed a memorandum of understanding with the West Bengal government for opening an academy in Kolkata and we intend to open this by early next year.” The academy in Kolkata will offer one-year courses.

Jayakumar oversees operations in the Toonz' studios located in Trivandrum and Mumbai, apart from the Toonz Academy in Trivandrum. 

Dutta, who was previously working as head of marketing with BBC, has been in the industry for more than 12 years. He started his career with HTA before moving on to Trikaya Grey. After that he moved on to BBC.

“I would be looking after the marketing and sales of television content. We are not only targeting channels such as Cartoon Network but also regional ones like ETV and Lashkara to reach out to the length and the breadth of the country. The studio is looking at understanding television content as a brand, so that it can be positioned to prospective clients in an appropriate manner,” said Dutta.

On the opportunities for animation studio in advertising, Dutta said, “The advertising business from animation perspective is quite erratic and it mainly done on ad-hoc basis. It depends on the choice of the creative director, which of late seems to be more inclined towards usage of celebrities.” Toonz Animation has worked with brands such as Maggi, Sandoz and Hajmola in the recent past.

Christine, who has been working with Toonz for the last two years, had earlier worked with Disney-MGM studios and Turner Broadcasting for several years. She was involved as producer in The Adventures of Tenali Raman and is also the director of the studio's international animation festival, 'Week with the Masters’ to be held in November.

Latest Reads
Zee Telugu announces the comeback of its iconic singing reality show, Sa Re Ga Ma Pa

MUMBAI: With a firm commitment to present fresh and novel content to Telugu viewers, Zee Telugu, leading Telugu General Entertainment Channel in Andhra Pradesh and Telangana, announces the comeback of its most popular music reality show – Sa Re Ga Ma Pa. In search of the best singing talent there...

Television TV Channels Regional
Rishtey enters urban GECs list, dethrones &TV in BARC week 11

Zee Anmol emerged as the leader pushing down Star Bharat to the second position in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 11 of 2018.

Television TV Channels Viewership
BCCI extends India media rights submission till 3 April

The Board of Control for Cricket in India (BCCI) has extended its last date for submission of bids for the media rights for international and domestic matches at home for the next five years from 27 March to 3 April.

Television TV Channels Sports

Mumbai, 21 March, 2018: News18 REEL Movie Awards, a marquee property with Reliance Digital as the presenting sponsor, celebrated new age cinema like never before in presence of renowned artists, film-makers and producers at the Taj Lands End in Mumbai, yesterday. Personalities such as...

Television TV Shows Awards
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories