HBO looking for 'The Mummy' magic to strike twice

MUMBAI: Last year in January the horror film The Mummy gave HBO a place in TAM's top 100. Since then, no other blockbuster has seen that kind of a response. Now the channel is hoping that the sequel to that film The Mummy Returns repeats the performance of its predecessor.

The Mummy Returns airs on 22 October at 9 pm. Not surprisingly the channel has pushed it as the movie event of the year. The sequel sees Brendan Fraser and Rachel Weisz reprise their roles. Eight years have passed since Fraser and Egyptologist Weisz saved the world from a 3000-year-old villain called Imhotep.

The Rock

The film is noteworthy for the film debut of World Wrestling Entertainment's wrestler The Rock. He plays the Scorpion King. In fact the character proved to be so popular that another film was made with The Rock in the lead.

HBO is running spots promoting a contest it is having in association with It offers an all expenses paid trip for two to Hollywood. All viewers have to do is answer a simple question which will be displayed during the film. They can then SMS HBO to 8558. Other prizes on offer include the LG DVD Movie Station and LG Platron Plus.

In the meantime contests2win is running a warm up contest as a prelude to the main contest. At stake is an HBO gift hamper. The question is - In the movie The Mummy Returns, Rick O'Connell and Imhotep battle to control whose army? The options are Scorpion King, Lizard King and Lion King.

Latest Reads
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories