Television

Barry Fischer is executive VP market strategy for TBS

NEW YORK: Barry Fischer, the Turner Broadcasting System (TBS) executive directly responsible for developing Media at the Millennium has been named executive vice president of market strategy for TBS. TBS' CFO Vicky Miller made the announcement.

Media at the Millennium is a multi-phase research mechanism that provides new insight into US television reach. Fischer's new position broadens his executive role to include collaboration and consultation on key industry competitive intelligence initiatives, the upfront ad sales market strategy and ad sales support systems and operations. Fischer will maintain direct oversight of strategic marketing projects such as Media at the Millennium that support the company's positioning of cable television as a substitute for broadcast television.

The New York based Fischer will report to Miller, while working closely with the heads of the Turner Entertainment and CNN News Group sales units, David Levy and Greg D'Alba, respectively, and TBS. Chief Research Officer Jack Wakshlag. Fischer will also continue to serve as a key adviser to Phil Kent. Kent is TBS' chairman and CEO. In addition Fischer will also serve as adviser to Turner Entertainment Group's president Mark Lazarus and CNN News Group president Jim Walton.

Miller added, "Barry's vision and leadership in the Millennium project is one example of his importance to our company and the industry. Expanding his role as an adviser and strategist across Turner Broadcasting, we can more fully leverage Barry's knowledge and experience and formalise his critical role in analysis and decision-making. His executive colleagues. I look forward to his input and collaboration."

Media at the Millennium I and II, developed under Fischer by Turner and Nielsen Media Research, proved that cable television could deliver a strategically targeted, high-value audience to advertisers with no loss in audience reach. This had traditionally been thought to be broadcast television's advantage. Millennium III, a research tool unveiled to the ad community earlier this year allows for virtually instantaneous evaluation of any advertiser's national television reach. This has furthered industry-wide acceptance of the earlier Millennium conclusions and the increasingly popular One Television World perspective.

Fischer said, "My goal has been to ensure that Turner uses unimpeachable data and analysis to help foster a better understanding of the complex national television landscape. If Millennium III also helps to eliminate the artificial and antiquated boundaries between our networks and those of the broadcasters, then the real winners are our clients. I look forward to continuing to work with our company's executive team to strengthen Turner's competitive position in the marketplace."

Fischer was named recently among the 20 influential industry figures comprising the Ad Age 2003 "Media Mavens" roster. The 25th-anniversary issue of American Demographics magazine included him in its list of 25 leading industry figures.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_37.jpg?itok=YurkNzHi
CNN-News18 #HelpAshmita Campaign

In the aftermath of India’s performance at the Rio Olympics, the discussion across the country turned to what needs to be done in order to improve the country’s ranking at the Tokyo Olympics in 2020. Against this backdrop, CNN-News18 took the lead not only in terms of coming up with a unique...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_36.jpg?itok=aiVE7g5P
MTV's Dell Campus Diaries takes of college life

MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_35.jpg?itok=mGA70TBD
&TV to air new series 'Badho Bahu'

&TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Empire%20s2.jpg?itok=QUSqb_ot
Binge with Star World this September

India’s premiere entertainment channels Star World and Star World HD, are set to add some much needed drama and more to your weekends come September! Home to some of the best English entertainment in India, ‘Star World Weekend Binge’ will showcase three Emmy-nominated shows all through September....

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_19.jpg?itok=-DfCnP6B
Star World and Star World HD to air season 3 of 'Empire'

With Season 3 of Empire all set to premiere on Star World and Star World HD, there is rising curiosity about the future of the Lyon dynasty, Cookie and Lucious’s future and who can forget – the roles stars such as Mariah Carey, French Montana, Birdman, Xzibit, and Kid Cudi will play in the sizzling...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_18.jpg?itok=x74vIJu7
Vh1 to air the latest season of The X Factor UK in India

The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_17.jpg?itok=XP5Jr1CO
'The Night of' to end on Star World Premiere HD!

Steven Zaillian’s The Night Of turned out be the big hit that no one ever expected it to be. After all the obstacles it overcame and the amount of years it took for the miniseries to finally make it to television screens, The Night Of, since its premiere, led to a lot of conversations among...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_15.jpg?itok=cQ7wsx5f
Discovery to air new series 'Smart China'

This September, join hacker Josh Klein as he explores some of China’s most innovative experiments, technologies, and teams that are pushing the boundaries of human ingenuity, in a new series from Discovery. Find out how China is leading a wave of global innovation on SMART CHINA, premiering on...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_9.jpg?itok=KdspdLZB
Endemol Shine India's Abhishek Rege to head films as well

Endemol Shine India has elevated Abhishek Rege as the Chief Operating Officer (COO) for Television & Films. Rege currently leads the television business of the company as COO for Television. One of the leading and most valuable content production companies in India across television, film and...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories