Television

Barry Fischer is executive VP market strategy for TBS

NEW YORK: Barry Fischer, the Turner Broadcasting System (TBS) executive directly responsible for developing Media at the Millennium has been named executive vice president of market strategy for TBS. TBS' CFO Vicky Miller made the announcement.

Media at the Millennium is a multi-phase research mechanism that provides new insight into US television reach. Fischer's new position broadens his executive role to include collaboration and consultation on key industry competitive intelligence initiatives, the upfront ad sales market strategy and ad sales support systems and operations. Fischer will maintain direct oversight of strategic marketing projects such as Media at the Millennium that support the company's positioning of cable television as a substitute for broadcast television.

The New York based Fischer will report to Miller, while working closely with the heads of the Turner Entertainment and CNN News Group sales units, David Levy and Greg D'Alba, respectively, and TBS. Chief Research Officer Jack Wakshlag. Fischer will also continue to serve as a key adviser to Phil Kent. Kent is TBS' chairman and CEO. In addition Fischer will also serve as adviser to Turner Entertainment Group's president Mark Lazarus and CNN News Group president Jim Walton.

Miller added, "Barry's vision and leadership in the Millennium project is one example of his importance to our company and the industry. Expanding his role as an adviser and strategist across Turner Broadcasting, we can more fully leverage Barry's knowledge and experience and formalise his critical role in analysis and decision-making. His executive colleagues. I look forward to his input and collaboration."

Media at the Millennium I and II, developed under Fischer by Turner and Nielsen Media Research, proved that cable television could deliver a strategically targeted, high-value audience to advertisers with no loss in audience reach. This had traditionally been thought to be broadcast television's advantage. Millennium III, a research tool unveiled to the ad community earlier this year allows for virtually instantaneous evaluation of any advertiser's national television reach. This has furthered industry-wide acceptance of the earlier Millennium conclusions and the increasingly popular One Television World perspective.

Fischer said, "My goal has been to ensure that Turner uses unimpeachable data and analysis to help foster a better understanding of the complex national television landscape. If Millennium III also helps to eliminate the artificial and antiquated boundaries between our networks and those of the broadcasters, then the real winners are our clients. I look forward to continuing to work with our company's executive team to strengthen Turner's competitive position in the marketplace."

Fischer was named recently among the 20 influential industry figures comprising the Ad Age 2003 "Media Mavens" roster. The 25th-anniversary issue of American Demographics magazine included him in its list of 25 leading industry figures.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/GRB.jpg?itok=8aaGUN1Y
GRB brings Disney docu to UK & Japan, slate of docus to Germany

MUMBAI: GRB Entertainment has announced the sale of several of its top-selling docs to broadcasters in the UK, Germany, and Japan.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Ekta%20Kapoor.jpg?itok=6xz7ukkM
Balaji seeks shareholder nod for consolidation of prod biz

BENGALURU: In September last year, the Balaji Telefilms Limited (BTL) board had approved the demerger of the film production business of Balaji Motion Pictures Limited (BMPL) and merger of Bolt Media Limited (Bolt) with the company. Both the companies are wholly owned subsidiaries of BTL. With...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/IPL.jpg?itok=auSlXz26
IPL 10 ramps up Sony channels ratings to numero uno position

BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Julia-Phelps.jpg?itok=E9GpScQg
Viacom names Julia Phelps as SVP comm & culture

Viacom Inc. has announced that Julia Phelps has been promoted to Senior Vice President, Communications & Culture. In the newly created role, Phelps will serve on the company’s senior executive team and lead corporate communications, corporate marketing and culture. Most recently, Phelps led...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Banatwalla-Shah-Hota_0.jpg?itok=39m1PqgF
Star World: Banatwalla, Shah, Hota & Prasad to battle it out in 'Game of Thrones' debate

MUMBAI: With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, the country’s leading English entertainment channel, Star World will be hosting...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Sinclair_1.jpg?itok=N-JSCtdb
Sinclair Broadcast buys Bonten Media in US$ 240m deal

MUMBAI: Sinclair Broadcast Group has announced that it has entered into a definitive agreement to purchase the stock of Bonten Media Group Holdings, and Cunningham Broadcasting Corporation has entered into a definitive agreement to purchase the membership interest of Esteem Broadcasting for an...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/rama%20%281%29.jpg?itok=G_3oexD1
DD ex-presenter Pandey honoured in presence of minister & ex-Prez

Former Doordarshan and All-India Radio news reader and presenter Rama Pandey was conferred with the Vishwa Vageshwari Samman for her immense contribution to the arts in an event in Pune.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/News18-India.jpg?itok=th-FQ1Fn
Khabar Pakki Hai? verifies viral content on News18 India

MUMBAI: With the exponential growth of social media, innumerable photos, videos and stories are shared every second, but there is no way to check the authenticity of all this content. This results in a lot of misinformation impacting opinion and resultant actions by people believing these false...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/James-Bond.jpg?itok=dVadgBqC
Is Sony Pictures getting a raw deal as studios war over Bond rights?

MUMBAI: Warner Brothers, Sony Pictures, and 20th Century Fox are among the Hollywood studio majors fighting for the rights to distribute 'Bond 25'. Universal Pictures, Times and Annapurna are also warring for the rights to distribute the forthcoming James Bond movie.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories