Vijay TV to launch five 'blockbusters' weeklies

MUMBAI: 'Paanch' seems to be the buzz word at Vijay TV. Star networks' Tamil channel has announced launch of five new weekly shows, scheduled to roll out from 13-17 October, one every day of the week at 8:30 pm.

Nyayam Endrum Solven

Shifting from the daily dose of half-hour soaps, the new one hour launches will cover different genres, from crime thrillers to super-natural to reality shows. According to a company release, the highlight of the new line-up is unique reality show by actor, director, composer and social activist T Rajhendherr - Nyayam Endrum Solven and an interactive programme from K Balachander Priyamudan.


In Nyayam..., Rajehendherr will play the role of a judge and arrive at his judgment in real life cases. To be aired every Friday, the show will replace the channel's flagship daily show- Kathai alla Nijam, which aired Monday through Friday. Kathai... hosted by Lakshmi will henceforth air on Saturdays and Sundays at 8:30 pm, says a company release. This season will see Kathai..., will travel to centers like Coimbatore and Madurai.


On Monday, the channel will premiere Pralayam starring Venu Arvind, Maalavika and Bhanuchander, which centers on the classic human quest for eternal power and life. The socio-mythological Bhairavi will air on Tuesdays. An Amman story, with a strong cast has been shot at exotic locales in Tamil Nadu. Wednesday will be thriller time with Pulan Visaranai a crime thriller starring Devan being aired. 


The second highlight of the launch Priyamudan will air on Thursdays. K Balachander weaves intricate stories around sensitive people and issues. In this show he presents two climaxes to each story and will analyse why a particular climax was chosen?

Slotted to be marketed as special festival bonanza, special marketing along with an extensive multimedia campaign is scheduled to announce the launch.

Pulan Visaranai

According to Vijay TV head of programming Suresh Iyer, "Today, the audience wants to move beyond stereotypical programs. The philosophy of Vijay has always been to pioneer differentiated and relevant programming in line with the changing needs of audiences. As a trendsetter, we are making an effort to create a new one-hour primetime habit in this market. We are confident that these shows will add a lot more excitement to the habit of television."

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories