WWE clears first terrestrial deal in Italy

CANNES: World Wrestling Entertainment, Inc. (WWE) has secured its first terrestrial deal in Italy with the sale of 52 hours of WWE’s highly rated SmackDown! to Berlusconi’s Italia Uno.

The company has also made several new deals for free-to-air broadcast and Pay-TV in Latin America and Asia, it was announced today by International Television for WWE (International) Ltd Senior Vice President and Managing Director Andrew Whitaker. The new sales of first run episodes total over 1000 hours.

“We are delighted to have finalised our new terrestrial deal in Italy as it greatly complements our existing output deals on the Pay-TV platforms. Additionally, our new deals in Latin America and Asia reflect the impact that our programming offers worldwide, even in the current marketplace when acquisition budgets are at minimal levels,” said Whitaker. “We respect and appreciate our buyers confidence in WWE’s programming and are certain that our branded product will deliver the anticipated advertising, subscription and viewership results,” he added.

In addition to the sale to Italia Uno, WWE comes to Mipcom with a significant deal signed with Chilevision, the broadcast television station in Chile, for over 100 hours of WWE’s flagship titles Raw and SmackDown!. Chilevision is part of Claxson Interactive, one of Latin America’s most successful multiplatform programming companies that operates under the Cisneros Group umbrella of companies.

WWE's other deals in Latin America include:

* A deal with Ecuavisa, the leading free-to-air broadcaster in Ecuador, for a total of 134 hours of programming, including Raw, SmackDown! and the 12 yearly WWE Specials.

* WWE has completed a renewal deal for Pay TV with MVS in Mexico for 88 hours of programming, including Raw and the 12 yearly WWE Specials. MVS is the leading Pay TV platform in Mexico with a subscriber base of over two million.

* Bolivision, the second most popular station in Bolivia, has renewed a deal with WWE for 52 hours of Raw for free-to-air broadcast.

Looking to the territory of Asia, the company has signed deals for over 600 hours of programming, which include:

* Adding Japan to the Global rollout of WWE pay-per-view, Sky Perfect TV has signed a new three-year deal to air the 12 yearly WWE Specials on pay-per-view for a total of 36 hours. Sky Perfect is the largest Pay-TV platform in Japan whose predominant equity stakeholder is Jupiter Communications.

* TV3, which is currently the number one leading terrestrial broadcaster in Malaysia, has renewed SmackDown! and Bottom Line for free-to-air broadcast for a total of 208 hours. SmackDown! is the highest rated English speaking program in Malaysia.

* WWE has signed a three-year renewal deal with ASTRO in Malaysia, the largest multichannel TV platform in Asia, for 420 hours of programming, including its leading title Raw and the 12 yearly WWE Specials.

Latest Reads
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories