| Sandeep Singh has wide experience in media planning,
buying and sales, having handled portfolios with RK Swamy/BBDO, HTA,
ACNielsen, ORG-MARG, ETC and SAB TV.
LSM pioneered all-India and regional cable advertising and will
now also be doing air time sales of its own television channel (which
is in the pipe line) as well as other television channels, says
Saraf.
To start with LSM will be selling airtime for Care TV. Care TV
is the first health channel not only in India but also in South
East Asia. Care TV is already on air with test signals.
LSM is also coming out with organised and innovative ways of cable
advertising, which will have spot monitoring, says Saraf.
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