Television

Kids prog & merchandising debate opens Mipcom Junior

CANNES: Two powerful executives from the world of kids television made their presence felt at Mipcom Junior’s opening conference in Cannes’ Hotel Martinez by the picturesque seaside today - 4Kids Entertainment chairman & CEO Alfred Kahn and Warner Brothers Consumer Products executive vice president worldwide marketing Jordan Sollitto.

License USA editor in chief Joyceann Cooney moderated the session with aplomb.

Kahn is a leading figure in the licensing industry, responsible for many of its biggest hits, including Pokémon, Cabbage Patch Kids and Yu-Gi-Oh! A pioneer in identifying trends in Japanese popular culture and adapting them to a global audience, he pitched and won a four hour programming block on Fox called Fox Box running Saturdays 8 am to 12 noon while Sollitto has been driving Warner Brothers Consumer Products’s initiatives globally.

The biggest trend driving the business according to Kahn is the fact that you have to be multimedia. “You have to aggregate content everywhere for kids– be it for television, the computer in the form of flash animation or in retail sales,” he pointed out. “You have to maximise revenues. The next most important trend is that you have produce programming that follows children’s play patterns or leads to them. Boys emulate what their cartoon heroes. So create content that leads to play patterns – in fact it is what drives the business.” he added.

He also pointed out that his company is responsible for more than $18 billion in retail sales, across the various elements of the vertically integrated value chain.

Sollitto’s take on the biggest trend was the reduction in attention spans that the kids programming business is witnessing. “A decade ago, the attention span used to run five years, now if it runs a couple of years you can consider yourself lucky,” he pointed out. “You have to constantly produce new product or revitalise the product.”

Kahn differed from Sollitto in that the kids programming business today has evolved to mean that you have to deal with it show by show. “Kids respond to their heroes, their shows. They do not respond to corporate brands. You have to make them eat their favourites, watch them, drink them, sleep them, anything you can do with your property. Entertain kids at every level while you make money,” Kahn stressed.

Sollitto said partnering with Warner brings many benefits to the table. “While the kids animation business is tough and we are all crying, the good news is Warner Brothers is thriving. To our partners we bring what has been associated with Warner Brothers for the past 80 years, content, branding icons and assets, and relationships in the areas of toys, retail and promotions we have forged globally,” he said.

Kahn highlighted the new shows that 4Kids is planning to roll out or has rolled our recently. These include Shaman King, Sonic XT, Funky Cops, Winx Club, Magical Do Re Mi as well as new episodes of returning shows Teenage Mutant Ninja Turtles, Kirby: Right Back At Ya! and Ultimate Muscle: The Kinnikuman Legacy.

He said that his company had done very well in creating the phenomenon of trading in playing cards of Pokemon, Yu-Gi-Oh and other characters. “There is great potential and we would like to explore it every inch of the way.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories