Television

Kids prog & merchandising debate opens Mipcom Junior

CANNES: Two powerful executives from the world of kids television made their presence felt at Mipcom Junior’s opening conference in Cannes’ Hotel Martinez by the picturesque seaside today - 4Kids Entertainment chairman & CEO Alfred Kahn and Warner Brothers Consumer Products executive vice president worldwide marketing Jordan Sollitto.

License USA editor in chief Joyceann Cooney moderated the session with aplomb.

Kahn is a leading figure in the licensing industry, responsible for many of its biggest hits, including Pokémon, Cabbage Patch Kids and Yu-Gi-Oh! A pioneer in identifying trends in Japanese popular culture and adapting them to a global audience, he pitched and won a four hour programming block on Fox called Fox Box running Saturdays 8 am to 12 noon while Sollitto has been driving Warner Brothers Consumer Products’s initiatives globally.

The biggest trend driving the business according to Kahn is the fact that you have to be multimedia. “You have to aggregate content everywhere for kids– be it for television, the computer in the form of flash animation or in retail sales,” he pointed out. “You have to maximise revenues. The next most important trend is that you have produce programming that follows children’s play patterns or leads to them. Boys emulate what their cartoon heroes. So create content that leads to play patterns – in fact it is what drives the business.” he added.

He also pointed out that his company is responsible for more than $18 billion in retail sales, across the various elements of the vertically integrated value chain.

Sollitto’s take on the biggest trend was the reduction in attention spans that the kids programming business is witnessing. “A decade ago, the attention span used to run five years, now if it runs a couple of years you can consider yourself lucky,” he pointed out. “You have to constantly produce new product or revitalise the product.”

Kahn differed from Sollitto in that the kids programming business today has evolved to mean that you have to deal with it show by show. “Kids respond to their heroes, their shows. They do not respond to corporate brands. You have to make them eat their favourites, watch them, drink them, sleep them, anything you can do with your property. Entertain kids at every level while you make money,” Kahn stressed.

Sollitto said partnering with Warner brings many benefits to the table. “While the kids animation business is tough and we are all crying, the good news is Warner Brothers is thriving. To our partners we bring what has been associated with Warner Brothers for the past 80 years, content, branding icons and assets, and relationships in the areas of toys, retail and promotions we have forged globally,” he said.

Kahn highlighted the new shows that 4Kids is planning to roll out or has rolled our recently. These include Shaman King, Sonic XT, Funky Cops, Winx Club, Magical Do Re Mi as well as new episodes of returning shows Teenage Mutant Ninja Turtles, Kirby: Right Back At Ya! and Ultimate Muscle: The Kinnikuman Legacy.

He said that his company had done very well in creating the phenomenon of trading in playing cards of Pokemon, Yu-Gi-Oh and other characters. “There is great potential and we would like to explore it every inch of the way.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/IPL%20%281%29.jpg?itok=Fq9zVbYr
BCCI releases RFP for service related to VIVO IPL 2017

The Board of Control for Cricket in India (BCCI) has released the Request for Proposal (RFP) for Indian Premier League for the right to be appointed as a media agency in relation to the IPL.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/David-Zaslav%20%281%29.jpg?itok=_o81HwaJ
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime

Discovery is planning to launch its second free-to-air TV channel,Quest Red, in the UK on 15 March with new real-life entertainment. The channel follows the launch of Quest, the company’s first FTA offering in the territory, which launched in 2009.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/kaul%20%281%29.jpg?itok=qVlZHfIj
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO

Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/TV-SERIAL.jpg?itok=SsFT6wHd
Viacom's Colors & Rishtey lead the charts in BARC week 6

MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Rural-India-Story%20%281%29.jpg?itok=Z8BO0KRX
Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories