Television

Kids prog & merchandising debate opens Mipcom Junior

CANNES: Two powerful executives from the world of kids television made their presence felt at Mipcom Junior’s opening conference in Cannes’ Hotel Martinez by the picturesque seaside today - 4Kids Entertainment chairman & CEO Alfred Kahn and Warner Brothers Consumer Products executive vice president worldwide marketing Jordan Sollitto.

License USA editor in chief Joyceann Cooney moderated the session with aplomb.

Kahn is a leading figure in the licensing industry, responsible for many of its biggest hits, including Pokémon, Cabbage Patch Kids and Yu-Gi-Oh! A pioneer in identifying trends in Japanese popular culture and adapting them to a global audience, he pitched and won a four hour programming block on Fox called Fox Box running Saturdays 8 am to 12 noon while Sollitto has been driving Warner Brothers Consumer Products’s initiatives globally.

The biggest trend driving the business according to Kahn is the fact that you have to be multimedia. “You have to aggregate content everywhere for kids– be it for television, the computer in the form of flash animation or in retail sales,” he pointed out. “You have to maximise revenues. The next most important trend is that you have produce programming that follows children’s play patterns or leads to them. Boys emulate what their cartoon heroes. So create content that leads to play patterns – in fact it is what drives the business.” he added.

He also pointed out that his company is responsible for more than $18 billion in retail sales, across the various elements of the vertically integrated value chain.

Sollitto’s take on the biggest trend was the reduction in attention spans that the kids programming business is witnessing. “A decade ago, the attention span used to run five years, now if it runs a couple of years you can consider yourself lucky,” he pointed out. “You have to constantly produce new product or revitalise the product.”

Kahn differed from Sollitto in that the kids programming business today has evolved to mean that you have to deal with it show by show. “Kids respond to their heroes, their shows. They do not respond to corporate brands. You have to make them eat their favourites, watch them, drink them, sleep them, anything you can do with your property. Entertain kids at every level while you make money,” Kahn stressed.

Sollitto said partnering with Warner brings many benefits to the table. “While the kids animation business is tough and we are all crying, the good news is Warner Brothers is thriving. To our partners we bring what has been associated with Warner Brothers for the past 80 years, content, branding icons and assets, and relationships in the areas of toys, retail and promotions we have forged globally,” he said.

Kahn highlighted the new shows that 4Kids is planning to roll out or has rolled our recently. These include Shaman King, Sonic XT, Funky Cops, Winx Club, Magical Do Re Mi as well as new episodes of returning shows Teenage Mutant Ninja Turtles, Kirby: Right Back At Ya! and Ultimate Muscle: The Kinnikuman Legacy.

He said that his company had done very well in creating the phenomenon of trading in playing cards of Pokemon, Yu-Gi-Oh and other characters. “There is great potential and we would like to explore it every inch of the way.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories