Television

FCB Ulka to direct Zee Group ads

NEW DELHI: Synergy amongst all group companies under the umbrella of the Subhash Chandra-controlled Essel Group is the key word these days.

In line with that strategy, FCB Ulka's Mumbai office would now handle the coveted advertising account of the whole Zee Network.

In the race to victory, FCB Ulka beat top guns like Rediff DY&R and Contract. The size of the account is worth approximately Rs 400 million per annum. Ulka would also be Zee's strategic partner to direct its creative/advertising strategies.

When contacted by indiantelevision.com today, Essel Group's vice-president, corporate brand development (CBDG), Ashish Kaul admitted, "We have decided to give Ulka the mandate to direct our unified account. We believe that synergy in all external communications is a must, especially with an organisation as diversified as ours".

Few months ago, Chandra had decided to bring the communication of all his diversified companies under one entity, CBDG. The companies that are part of the Essel Group, but function independently, include the Bombay Stock Exchange-listed Zee Telefilms, satellite and communication company ASC Enterrprise, on-line lottery venture Playwin and real estate and theme park businesses.

This is for the first time that Zee Network has decided to place all its accounts in one basket, including Zee TV, Zee Cinema, Zee MGM, Zee English and Alpha brands, among others. Previously, Zee and its sub-brands were handled by multiple advertising agencies such as Rediff DY& R, Contract and other medium sized agencies.

The Zee account collectively is one of the largest accounts in the media world. However, Kaul did not comment on the size of the account.

Leading agencies like Rediff DY&R, Lowe, Contract and Leo Burnett were gunning for this huge account and had made presentations over last week to Zee top honchos in Mumbai.

Zee Network has been witnessing a lot of changes in its communications front in last few months and the impetus has been on building synergy in external communications. A few months ago, in a major communications overhaul, a 

signature group was created to offer centralised communications support to all the companies under Essel Group banner, and subsequently all the public relations (PR) agencies were retired. Even Clea PR that is handling the Zee Cinema account 

at the moment would not see an extended contract beyond 31 October.

Though these are early days for the concept of unified communication and CBDG, some results seem showing up with Zee TV's launch of new programmes in Delhi that evoked stupendous response.

One of the marketing and communication initiatives also includes coming out with a new-look FPC (fixed point chart) for the main Zee channels, including the Alpha regional channels, which was created in-house. The unified programme schedule or the FPC, with a new look, comes to susbcribers beginning this month in form of a magazine.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/swany%20%281%29.jpg?itok=-_wxhmwF
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Chhote-Miyan-Dhaakad.jpg?itok=f6z4I-JB
Child prodigies on Colors' 'Chhote Miyan Dhaakad' from 25 Mar

MUMBAI: Bringing double bonanza of endless laughter and giggles is Colors' newest offering, Chhote Miyan Dhaakad.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories