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The WB from the Time Warner stable is America's fifth broadcast
network. It claims to be the fastest-growing network this season
among total viewers and in the 18-34 and 18-49 demographics. Its
shows include Smallville which will shortly premiere in India
on Star World.
Kellner will step down as chairman and CEO at the end of the 2003-04
television season. At that point Ancier will become the network's
chairman. He will carry Kellner's big picture, forward thinking,
strategic planning responsibilities forward. In addition the network's
CFO and general counsel will report to him.
Levin will be the CEO. A company release states that he will retain
his current programming duties, while adding business oversight
of the operational running of the network. Petrick will serve as
president and COO once Kellner steps down.
During the transition period, between now and the end of the season,
Ancier has been named co-Chairman and Levin promoted to co-CEO.
They are currently sharing both Kellner's titles and responsibilities.
In addition to his duties at The WB Ancier will continue to be available
to sister company Turner Broadcasting System to consult on programming
issues associated with their news and entertainment networks.
Kellner added, "Three years ago as the network moved toward profitability,
I began to formulate my transition plan as I contemplated retirement
from The WB. The WB just completed its best season ever in ratings
and profitability and as we head into the new season, our profitability
continues to show growth.
" I believe that this team has already proven themselves to
be up to the challenge of taking the network to its next level of
success. And although we might be the youngest of the broadcast
networks, our senior management team is the most experienced in
the television business. Putting Jordan, Garth and Jed at the helm
of The WB, and doing it before I leave, insures a smooth and seamless
transition. Having stable management is one of our proudest accomplishments
and there is no doubt in my mind that this is the best way for us
to successfully deliver upon our highly profitable long-term business
plan."
The WB Network claims availabillity in 92 per cent of the US and
airs primetime programming Sunday through Fridays. Its KidsWB! line-up
airs weekday afternoons and Saturday mornings.
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