Television

Discovery set to woo Indian audiences

MUMBAI: Niche channel Discovery is upping the ante on India-specific programming under its Discover India block.

Discover India, a one-hour series focusing on various facades of the country, airs every Saturday at 9 pm.

A still from 'Aakash Yodha'

It was with an aim to highlight its Discover India band that the channel premiered Aakash Yodha, a documentary film on military aviation, its technology and mystiques, at a special screening at the NCPA, Mumbai, today. The show which celebrates Indian Air Force Day (IAF) which falls tomorrow (8 october), will be aired on 11 October. The IAF formally came into existence on 8 October 1932.

Range of shows 

Discovery Communication India's marketing director Aditya Tripathi says, "We have planned a number of shows on India for the Discover India series. We believe that some of them are very interesting and are bound to get the attention of viewers."

The shows lined up for the series include one on Sikhism and the Sikh deity Gurunanak (around the time of his birth anniversary, 8 November), a show on the Buddha and one on the Patiala necklace and its legacy. Besides there are some other cultural shows on the anvil, Tripathi says.

Discovery's show on celebrations with light

Surprisingly, the channel has planned nothing for Diwali (which falls on 25 October). "But we do have a show on 'celebration with light' around the world. This show will focus on celebrations and fireworks in US, China and India among other countries." The show will be featured in their Festival Special on 24 October.

According to Tripathi, Nefertiti, their last big show proved to be very successful among viewers worldwide. "We know this from the feedback we got, the viewership figures and fan mails. There have been requests from viewers to rerun Nefertiti."

Coming up next on the lines of Nefertiti is a show on 14 December, marking 100 years of flight since the Wright Brothers invented their first aircraft, Kitty Hawk. The show is called A Celebration of Flight.

Wooing India 

Tripathi says, time and again, media research done in India has been putting Discovery's India-specific shows on the most watched slot among English channels. "Our Discover India series has now remained the most watched shows for almost the past two to three weeks," he explains, continuing, "Right now we have it as a weekly block. But if we keep getting such encouraging responses we could probably make it a daily half-hour block." However, he says there is no concrete plan on that yet.

About gathering more viewership around the world, he says, "We are constantly thinking of ideas, programming and marketing strategies to keep up our popularity. Obviously, specific blocks like the Women's Hour, Healthy Living and Late Night Discovery are working too." 

He says, "We are in the process of purchasing the rights of various films in India. Aakash Yodha was bought similarly from (husband-wife director duo Kunal) Verma and (Dipti) Bhalla." He explains that Discovery had called on Indian directors to send in applications for selling their films and received over 2,000 responses. "We pick the cream after careful viewing of various films," he says.

An unusual approach

Aakash Yodha is a 48-minute film that captures the diverse roles played by the air force during war and peace - including warfare, transportation of troops, medical supplies, defence operations, training activities and testing infrastructures. Shot in the Kargil, Siachen and the southern most corner of Nicobar Island (the Indira Point) after the war, the show explains military details and strategies during combat.

But it treats the subject a trifle unusually - instead of recounting the actual operation during war, Aakash Yodha takes us on a journey featuring the various aircrafts used in operations - like the Russian built AN-32 and IL-76 and the MIG 21 among others. Everything from the usefulness of a certain aircraft for a specific function, to the science behind the metal and shape given for various aircrafts is discussed in the feature.

According to director Bhalla, "This film takes a wider canvas while describing the military activities. It has a panoramic approach to give a complete feel. We have done everything to communicate exactly what we experienced during the filming."

Partner Verma says, it took six months "and a little more" to shoot Aakash Yodha. Recounting the experience of staying with IAF for so long, and fixing cameras on the underbelly of Jaguars to get aerial footage, Verma says, "We hardly faced any difficulty during the shooting. Working with IAF was so exhilarating that while there were some niggling problems, there was none that seemed important."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories