MUMBAI: Keertan Adyanthaya, Star India's vice president content
& communication for Channel [V], has moved on to take over as brand
director, Star News. Amar Deb, creative director at [V], has moved
into Adyanthaya's post since last week.
Adyanthaya, who took charge at Channel [V] last May, essentially
a chemical engineer, who detoured into advertising before landing
up as content head of a music channel, will now handle both on air
and off air communication for Star News.