Television

Chhota Birbal to be released as live-action movie

NEW DELHI: After the launch of animation series Adventures Of Chhota Birbal in Cartoon Network earlier this month, the show's Mumbai-based producer CB Media Ventures is planning to make a live-action movie on 'Chhota Birbal'.

The movie, which will have some special effects and a few 3D characters, is scheduled to get over by the summer of 2004.

Marvin Fernandez, founder of CB Media Ventures, said recently, "We have already started working on the script for the movie. We are open to co-production - whether it's related to production or distribution aspect of the movie. With the introduction of animation series, the property has already got positive response." Fernandez said the budget for the film could vary between Rs 30-50 million.

CB Media was also running a contest through out October and has announced that it will crown a youngster 'Chhota Birbal of the Year'.

About the contest, Fernandez said, "The television contest was targetted at the age-group 8-12, but the viewing is family-oriented. Our plan is to crown the 'smartest kid' as 'Chhota Birbal of the Year', through various questions and quizzes."

CB Media is still working in conjunction with sponsors for the TV series. "We have done some pilot projects. Also, we have already roped in knowledge-based sponsors in categories related to computers, child saving plans and higher education for the show, who would be involved in promotions," Fernandez, who doesn't rule out the possibility of brand placements during the show, said.

As for the movie, Fernandez said that the role of special effects and even animation would be only to create excitement. "The movie will be based on live-action. We are yet to finalise the director and once it is decided, we will decide on the amount of special effects."

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