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The award was presented at the British Council in New Delhi on
Tuesday (28 October), before Prasar Bharati CEO KS Sarma, secretary-general
of the CBA Elizabeth Smith, BBC World Service Trust-India director
Colin Rogers, the senior producer of the series Sonia Chowdhry (creative
director BBC WST India) and representatives of NACO among others.
Jackie
Shroff joins Haath Se... actors in celebrating the show's
success |
The programme was selected against strong competition from a number
of entries from across the Commonwealth. The CBA states that the
award is "for a pioneering TV campaign on AIDS aimed at young
people with challenged minds and changed behaviour".
In this first run of 40 episodes, Haath Se Haath Milaa set
out with an over-riding mission to join the hands of 80 young people
across north India in one unbroken human chain. It successfully
completed this mission, challenging young people to reach out to
their peers, spread information and understanding of HIV/AIDS and
gain a better understanding of the life and times in which they
live.
Production of a second series (of 26 episodes) of the show is currently
underway. Screening dates have yet to be announced as a memorandum
of understanding by the partners - BBC trust and NACO - is expected
shortly.
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