| The news feed, which includes just headlines and a
brief description of the story, invites MSN readers to click through
to BBCNews.com, the corporation’s international news site. BBC news
is the only foreign news available on the sites, and will provide
updated content every 10 to 15 minutes.
BBC World Service head of business development Miles Palmer said
that the BBC aims to use the partnership to increase brand awareness
and availability.
"BBC World Service continues to seek ways of increasing the
reach of this world-class site. Our ambition is to be the world's
reference point for international news, and we will pursue partnerships
with similar high-profile sites and companies," Palmer said.
MSN, which is part of the giant Microsoft Corporation, provides
web services to around 350 million individuals around the world
every month. Localised versions are produced in 34 countries and
18 languages.
|