For America Rocks the Vote, CNN enlisted the services
of all major carriers and four regional carriers to support text messaging
for the presidential forum. The cooperation with the carriers means
that about 130 million cellphone users in the US, or 90 per cent of
the total market, will have the ability to interact with the broadcast.
CNN.com senior VP and executive producer Mush Gelman added, "We
believe that CNN is the first major news network to integrate such
services into its television broadcasts. This will be one of the widest
distributions for any text messaging initiative ever run in the United
States."
The participating carriers are AT&T Wireless, Alltel, Cincinnati
Bell, Cingular, Cricket, Dobson, Nextel, Sprint PCS, T-Mobile and
Verizon. The text messaging service for the presidential forum marks
one of CNN's first efforts to highlight its improved CNNtoGO wireless
services. CNN relaunched CNNtoGO on 20 October to include text messaging,
mobile polling and access to CNN.com's up-to-the-minute news coverage
and full-colour images.
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