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The information is contained in Eurodata TV Worldwide's Formula
One TV Audience Ratings. It notes that the la Fédération Internationale
de l’Automobile (FIA) tried to maximise the three important elements
of suspense, show and challenge. To achieve this aim they modified
their rules this year during the off season. They are looking to
prevent a regular and overall decrease of their TV audience ratings.
Asia is a problem area for the FIA. In Japan, the seasonal record
was reached during the National Grand Prix with an average rating
of four per cent for Fuji TV. This translates to less than one inhabitant
out of 20. In China, the best score recorded was 7.9 million viewers
on CCTV5 for the San Marino Grand Prix i.e. less than one inhabitant
out of 100. In comparison, the Real Madrid tour organised in Asia
last August allowed this same channel to gather more than 21 million
viewers during the broadcast of the friendly match opposing the
stars from Madrid to the Dragons Team. In India the matches aired
on Ten Sports.
The progression margin in terms of TV audience remains important
notably in this part of the world and the FIA understood it well.
It has hence decided to organise, as early as next season, a new
Grand Prix in China.
Meanwhile as far as European audiences are concerned the report
notes that for the first time since 2000, the average Formula One
season audience ratings is increasing in France with an average
of 3.6 million viewers per Grand Prix. In Italy on an average around
9.7 million viewers tune in to each race. The UK has an average
of 3.2 million viewers.
The best performance comes from Finland where Kimi Raikkonen attracted
an average of one inhabitant out of five in front of their television
for each Grand Prix. Surprisingly Germany has fared poorly despite
the new successes of Michael Schumacher which drove him to his sixth
world championship title. The audience rating has been decreasing
for the last three years. However the races still gathered an average
of nine million viewers.
Eurodata TV Worldwide is the international databank for programmes
and television audience ratings covering more than 600 channels
in 70 territories. Eurodata TV Worldwide produces a number of reports
each year and a range of services which help in the decision making
process of international professionals within the audio -visual
world.
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