Television

Star World fashions a move to lifestyle

MUMBAI: Star World is in for some image sprucing.

Moving away from its predominant Western content, the English entertainment channel split its beam with an India specific beam catering exclusively to Indian viewers, in May this year. With urban Indians being the target audience, the channel has now moving towards lifestyle segment. First in the line is a five-week weekly series, Milan Fashion Week, scheduled to air on Sundays from 2 November to 30 November at 9:00 pm.

Tarun Tahiliani hobnobbing at Milan



Although Indian designers invited for the international shows isn't news, it is the first time that an Indian designer, Tarun Tahiliani, will showcase his collection in Milan on request.

After the recent Lakme Fashion Week telecast on Sony Entertainment Television, many entertainment and news channels are now clamouring to climb aboard the fashion bandwagon. Star World has also thrown its hat into the ring by planning to expand local programming in a big way. After five weeks' coverage, the channel will bring in a new lifestyle show Style . With Style, the channel will offer a peek at all that is considered vibrant and stylish on the Indian fashion horizon. Each episode will have a different anchor, either a celebrity or a family talking about their personal style, offering glimpses of stylish couture, cuisine, architectures.

The man and his designs



The channel has roped in actor Gauri Karnik, to anchor the Milan Fashion Week. "Though the current trend may be towards lifestyle, we have always included elements in our programming. Our show Amul India Show, on Star World, was a successful lifestyle format. To suit the Indian audience taste, we decided to further the coverage, started by theMilan Fashion Week," says Star India's senior vice president content and communication Deepak Segal.

Speaking on the decision to get Karnik as the anchor-presenter, Segal offers, "The show is all about trends and style and we wanted somebody 'happening'. Gauri fits the bill. Besides, even Rahul Bose has been roped in to do a special on mens' fashion."

Canned in a heritage show format, the show trails the anchor who presents the show in a first person format. Karnik will not only be focusing on Tahiliani's line, she will be getting sound bites from his famous clientele including Kabir Bedi, Nikki Bedi, Jemima Khan, Parmeshwar Godrej, Simi Garewal and Mehr Jessia. That apart, each episode will bring to the viewers a different facet of Milan, its fashion, its essence and the sights and sounds of the international fashion shows.

Star's English entertainment channel is planning to revamp its car and automobile show Top drive. The new avatar Top Driveway will showcase the interesting cultural heritage of the country. According to Segal, "it will be a good mix of travelogue and automobile show. We also will be showcasing lifestyle segment alongside."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/IPL-800x800.jpg?itok=gWfm4TQw
IPL: Media rights race hots up after IMG renews events deal

MUMBAI: IPL events rights holder - the International Management Group (IMG) has reportedly renewed its partnership with the Indian Premier League (IPL) for another five years. For the last 10 years, the UK-based organisation is the primary controller of the main events related to the IPL. IPL...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ISL.jpg?itok=_eMunjPv
ISL sponsorship: Hero triples investment at Rs 1.6 bn

MUMBAI: Hero MotoCorp has, for another three years, reportedly renewed its sponsorship arrangement with IMG Reliance and Star India-promoted Indian Super League (ISL) for Rs 1.6 billion. As Hero's last deal with ISL in 2014 was valued at approximately Rs 500 million, it has now tripled its...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Untitled-1_1.jpg?itok=seF0g_FR
FremantleMedia expands into scripted content, partners bestselling author Heather Lende

MUMBAI: FremantleMedia is further expanding its push into scripted content by teaming up with bestselling author Heather Lende to develop Find The Good, an uplifting drama series inspired by Lende’s memoir of the same name and her earlier memoir, If You Lived Here, I’d Know Your Name.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/bday.jpg?itok=rWg3hp2k
AXN brings double treat for ‘Sherlock’ fans with restaurant hopping and binge watching

It is Benedict Cumberbatch’s aka Sherlock Holmes’ birthday month. And to celebrate the birthday of the man who plays the most iconic detective on screen Sherlock Holmes, AXN has taken an unconventional route for its fans. In addition to showing all Sherlock episodes back-to-back for the first time...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/barc.jpg?itok=kx6b-VfJ
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/MLS.jpg?itok=xZTjwzip
Major League Soccer to implement 'video review' from 5 August

MUMBAI: Major League Soccer has confirmed that, beginning 5 August, all MLS games, including the Audi 2017 MLS Cup Playoffs and MLS Cup, will incorporate Video Review. Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ajay-Devgn.jpg?itok=AVQjeNtC
Star Gold premieres 'Dhruva' on 23 July, Ajay Devgn lends voice

MUMBAI: Star Gold claims to have has become synonymous with setting new benchmarks for every film it premieres and the channel now takes it a notch higher by becoming the first Hindi Movie Channel to get a Bollywood megastar to dub for a movie Premiere.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/monica-tata-800x800_0.jpg?itok=1aBkaKIE
Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat. Business Television India (BTVi) will complete a year in August 2017 and its...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Ayushamaan%20Bhava.jpg?itok=_x3TbdkE
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel. According to reports, it will be relaunched with the new look on 15 August. Since 2011, the channel will be branded...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories