Television

Star World fashions a move to lifestyle

MUMBAI: Star World is in for some image sprucing.

Moving away from its predominant Western content, the English entertainment channel split its beam with an India specific beam catering exclusively to Indian viewers, in May this year. With urban Indians being the target audience, the channel has now moving towards lifestyle segment. First in the line is a five-week weekly series, Milan Fashion Week, scheduled to air on Sundays from 2 November to 30 November at 9:00 pm.

Tarun Tahiliani hobnobbing at Milan



Although Indian designers invited for the international shows isn't news, it is the first time that an Indian designer, Tarun Tahiliani, will showcase his collection in Milan on request.

After the recent Lakme Fashion Week telecast on Sony Entertainment Television, many entertainment and news channels are now clamouring to climb aboard the fashion bandwagon. Star World has also thrown its hat into the ring by planning to expand local programming in a big way. After five weeks' coverage, the channel will bring in a new lifestyle show Style . With Style, the channel will offer a peek at all that is considered vibrant and stylish on the Indian fashion horizon. Each episode will have a different anchor, either a celebrity or a family talking about their personal style, offering glimpses of stylish couture, cuisine, architectures.

The man and his designs



The channel has roped in actor Gauri Karnik, to anchor the Milan Fashion Week. "Though the current trend may be towards lifestyle, we have always included elements in our programming. Our show Amul India Show, on Star World, was a successful lifestyle format. To suit the Indian audience taste, we decided to further the coverage, started by theMilan Fashion Week," says Star India's senior vice president content and communication Deepak Segal.

Speaking on the decision to get Karnik as the anchor-presenter, Segal offers, "The show is all about trends and style and we wanted somebody 'happening'. Gauri fits the bill. Besides, even Rahul Bose has been roped in to do a special on mens' fashion."

Canned in a heritage show format, the show trails the anchor who presents the show in a first person format. Karnik will not only be focusing on Tahiliani's line, she will be getting sound bites from his famous clientele including Kabir Bedi, Nikki Bedi, Jemima Khan, Parmeshwar Godrej, Simi Garewal and Mehr Jessia. That apart, each episode will bring to the viewers a different facet of Milan, its fashion, its essence and the sights and sounds of the international fashion shows.

Star's English entertainment channel is planning to revamp its car and automobile show Top drive. The new avatar Top Driveway will showcase the interesting cultural heritage of the country. According to Segal, "it will be a good mix of travelogue and automobile show. We also will be showcasing lifestyle segment alongside."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/subhash-chandra-800x800%20%282%29.jpg?itok=1gMwccbr
Print business demerger: Zee Media awaits National Company Law Tribunal approval

MUMBAI: Essel group company Zee Media Corp had got shareholder approval earlier this year to demerge its print media business which includes its newspaper DNA into Diligent Media Corp Ltd (DMCL) and merge two other firms - Mediavest India Pvt Ltd and Pri-Media Services Pvt into - DMCL. The...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Arnab-Goswami.jpg?itok=9issj7zi
India Today gives its POV on Republic TV writ petition

MUMBAI: TV Today which runs a clutch of channels, including the English language news channel India Today, announced that it has withdrawn its petition in the Delhi high court against the Arnab Goswami-led Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/MK_Anand-Times_Now.jpg?itok=I2IKHtJC
Sad that man of such stature stole Times IPs: BCCL

MUMBAI: The Delhi High Court has issued a notice to former Times Now editor Arnab Goswami (Republic TV founder and editor) for breach of employment contract and the misuse of intellectual property of Times Now. Times Now MD and CEO MK Anand said that the management had discovered the thefts only...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Namit%20Malhotra.jpg?itok=kCFdO9_c
Prime Focus turns around

BENGALURU: Prime Focus Limited (PFL) has reported robust financial performance, including consolidated profit after tax (PAT) for the period ended 31 March 2017 (quarter – Q4-17 and current quarter, current fiscal; year FY-17 and current year) as compared to the corresponding year ago periods – Q4-...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Vinit%20Thakkar.jpg?itok=aeaZjw86
Universal Music India promotes Vinit Thakkar as SVP

MUMBAI: Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Poorna.jpg?itok=L8uHcmrS
Tata Elxsi VFX creates Mt. Everest's vastness for Bose’s 'Poorna'

MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna - a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories