Television

Star World fashions a move to lifestyle

MUMBAI: Star World is in for some image sprucing.

Moving away from its predominant Western content, the English entertainment channel split its beam with an India specific beam catering exclusively to Indian viewers, in May this year. With urban Indians being the target audience, the channel has now moving towards lifestyle segment. First in the line is a five-week weekly series, Milan Fashion Week, scheduled to air on Sundays from 2 November to 30 November at 9:00 pm.

Tarun Tahiliani hobnobbing at Milan



Although Indian designers invited for the international shows isn't news, it is the first time that an Indian designer, Tarun Tahiliani, will showcase his collection in Milan on request.

After the recent Lakme Fashion Week telecast on Sony Entertainment Television, many entertainment and news channels are now clamouring to climb aboard the fashion bandwagon. Star World has also thrown its hat into the ring by planning to expand local programming in a big way. After five weeks' coverage, the channel will bring in a new lifestyle show Style . With Style, the channel will offer a peek at all that is considered vibrant and stylish on the Indian fashion horizon. Each episode will have a different anchor, either a celebrity or a family talking about their personal style, offering glimpses of stylish couture, cuisine, architectures.

The man and his designs



The channel has roped in actor Gauri Karnik, to anchor the Milan Fashion Week. "Though the current trend may be towards lifestyle, we have always included elements in our programming. Our show Amul India Show, on Star World, was a successful lifestyle format. To suit the Indian audience taste, we decided to further the coverage, started by theMilan Fashion Week," says Star India's senior vice president content and communication Deepak Segal.

Speaking on the decision to get Karnik as the anchor-presenter, Segal offers, "The show is all about trends and style and we wanted somebody 'happening'. Gauri fits the bill. Besides, even Rahul Bose has been roped in to do a special on mens' fashion."

Canned in a heritage show format, the show trails the anchor who presents the show in a first person format. Karnik will not only be focusing on Tahiliani's line, she will be getting sound bites from his famous clientele including Kabir Bedi, Nikki Bedi, Jemima Khan, Parmeshwar Godrej, Simi Garewal and Mehr Jessia. That apart, each episode will bring to the viewers a different facet of Milan, its fashion, its essence and the sights and sounds of the international fashion shows.

Star's English entertainment channel is planning to revamp its car and automobile show Top drive. The new avatar Top Driveway will showcase the interesting cultural heritage of the country. According to Segal, "it will be a good mix of travelogue and automobile show. We also will be showcasing lifestyle segment alongside."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories