Television

Ten Sports stands to reap ad, distribution windfall if Indo-Pak tour goes ahead

MUMBAI: There is still many a slip possible between the cup and the lip. But if the Indian cricket team goes ahead with a tour of Pakistan early next year, 15 years after it last played there, Ten Sports, which has exclusive telecast rights for all international cricket played in Pakistan, stands to hit pay dirt.

External affairs minister Yashwant Sinha on Wednesday authorised the BCCI to talk independently to its counterpart in Pakistan, signalling the end of a four-year moratorium on bilateral cricketing ties.

The news was welcomed by BCCI president Jagmohan Dalmiya, who said that the board had been ‘‘pleading’’ for resumption of cricketing ties. And, though Dalmiya said ‘‘nothing was final’’ regarding the tour schedule, industry sources say three Tests and seven ODIs have been planned for a five-week tour beginning 26 February 2004 and ending on 7 April.

The implications of this especially on the distribution front for Ten Sports are huge. To gauge just how significant the development is, one has to only look ahead to the upcoming tour of Australia by India that kicks off early-December.

ESPN Star Sports has exclusive telecast rights for the series. Not only is ESS expected to ramp up declarations from cable operators big-time ahead of the series, but is expected to announce its annual rate hike at that time.

Just how crucial is the cricket can be gauged from what happened recently in Chennai, the only conditional access-driven metro at the moment. According to cable industry executives, the biggest short-term spike in set top box demand was when South Africa confirmed it was going ahead with its tour to Pakistan. Demand will be multiplied manifold when India heads Down Under (expected "slaughter of the innocents" notwithstanding).

And if the industry is looking at the first big market-driven push for CAS to tie in to the Australia tour, the even bigger push could be when the India team heads for Pakistan.

Sena's Thackeray, VHP's Togadia slam moves to ease Pak ties

Of course all this is possible only if the politicians allow the tour to go ahead. In a statement to the Shiv Sena mouthpiece Saamna on Thursday, party supremo Bal Thackeray said cricket with Pakistan was unacceptable.

Adopting a similar belligerant tone, Vishwa Hindu Parishad leader Preveen Togadia said that in April, "(Prime Minister Atal Behari) Vajpayee had said it was his last offer of peace and India would close all doors till Pakistan stopped cross-border terrorism. From where has this new initiative come?"

"The government must halt talks for dialogue and prepare for war," the VHP leader said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/times.jpg?itok=u_AH9fbF
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
HC stays India News ratings suspension; BARC hints at continuing crusade

MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories