TV news received massive boost during war: ITC survey

MUMBAI: Audiences for news programmes on television received a massive boost during the Iraq War, according to a survey released yesterday by the Independent Television Commission (ITC).

The report aptly called Conflict Around the Clock, confirmed that the Iraq war is the most media-intensive conflict in history.

According to a company release, the ITC research stated that television was the main source of international news for 67 per cent of people world over, compared with 16 per cent for newspapers, 13 per cent for radio and 1 per cent for the Internet.

The survey made some interesting observations:

* It pointed out that multichannel viewers, traditionally less likely to watch news programmes, increased viewing by 145 per cent - from 118 minutes per week to 289 minutes per week - in the first week of the Iraq war. 

* Viewing in terrestrial-only homes increased by 84 per cent - from 171 minutes to 315 per week.

* However, though 77 per cent viewers surveyed said they were interested in the war coverage, 61 per cent thought there was too much of it. 

Excessive coverage?

Over a third of the people surveyed by the ITC had reservations about going to war without the United Nations' support or exploring diplomatic avenues more fully. And the survey noted that most of these viewers considered the amount of TV coverage excessive. These viewers were also more likely to consider the coverage unbalanced.

As a whole, about 52 per cent considered the TV coverage to be balanced, compared with 62 per cent saying the same for radio. Newspapers were seen as being less balanced. 53 per cent considered the UK daily The Sun to be biased in favour of the war.

The majority of viewers (42 per cent) felt that the UK and US governments were being as honest, with information only withheld when there was a legitimate security reason, while 32 per cent thought that information was being censored.

Latest Reads
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories