| Announced by the FTV president Michel
Adam, Hong Kong service, previously aired on I cable channel 52, was
launched almost a month back on broadband TV in Hong Kong. FTV will
focus further on the development of models and fashion in Asia. With
a reach over 500 million viewers, Fashion TV is the first and unique
channel dedicated to fashion, beauty and lifestyle.
 That
apart, the channel has launched new micro-series called Shoot
me! produced by film and musical director Michael White and
created by director Tony Hickox. A 'scripted reality' feature film,
shown as a three-minute chuncks, is based on a model called Jake,
a British northern girl played by Alexa Chung, who arrives in London
to begin a career as an agency model. The 20-part series features
appearances by celebrities Yasmin Le Bon and Victoria Hervey. The
clothing is provided by famous designers like Alexander McQueen,
Vivienne Westwood and Chloe.
Jake, a young Northern girl, begin her exciting career as a model
for 'Isis' model agency and starts living with new flat mates in
a 'top floor' flat. The light hearted show uncovers the emotional
rollercoaster that is the fashion world.
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