MUMBAI: 93.5 RED FM, from the Living Media group, has launched a radio game show in Delhi on Thursday. 93.5 RED FM’s RED ka Dhan Dhamaka claims to be the first-of-its-kind game show in the country, with over 50,00,000 rupees worth of prizes to be won. The interactive game show, which will be on air for four weeks, is all about greed, chance and indulgence.
Adapted from a popular international game show on radio, RED Ka Dhan Dhamaka is 'almost like a dare happening between the RJ and the caller imparting a sense of adventure to the whole show', says an official release. The show provides an opportunity to listeners to win up to Rs 2,00,000 per day.
The game show will be played three times in a day – at 9 am, 1 pm and 7 pm.