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Last month, the Board of Control for Cricket in Sri Lanka, now
christened Sri Lanka Cricket, initiated the three year agreement
bidding process. The five contenders will now have to slug it out
for the rights, plagued by controversy thus far.
Both ESPN Star Sports and Indian pubcaster Doordarshan, according
to a Sri Lanka Cricket announcement, have indicated their interest
only in the event of tours by India to Sri Lanka during this period.
Broadcast rights to Sri Lankan cricket were with World Sports Nimbus
till October 2001 when the Lankan Board revoked the rights claiming
delays in payment of dues on the part of the sports marketing company.
Taj TV then stepped in, bagging the rights till August 2004, but
WSN retaliated by filing a $ 11 million damages claim against BCCSL
before a Singapore tribunal.
After much parleys, Sri Lanka Cricket decided to honour the agreement
with Taj Television but only as far as England's tour of the island
next month was concerned. Taj's subsidiary Ten Sports will air the
matches in Asia and Europe.
For Sony meanwhile, it is the second time round that it is making
a play for Lanka cricket. The broadcaster had bagged telecast rights
in August 1999 to cover cricket for a period of 18 months in the
island country, for a reported $7.75 million, starting with the
AIWA Cup, followed by the three Test series between Sri Lanka and
Australia.
Read earlier story-
TV rights for Sri Lankan
cricket open from next year
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