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News agencies quoted Sahara India V-P and head of Sahara Samay
News Prabhat Dabral as saying, "Sahara Samay-MP and Chhattisgarh
has a key focus on news from the two states and separate bulletins
for Jabalpur, Gwalior, Indore, Bhopal and Raipur.''
The MP-Chhattisgarh channel promises instant, in-depth and exhaustive
news coverage in the four cities, agencies quoted the channel as
stating.
The network soft launched its Western India specific channel Sahara
Samay-Mumbai on 26 September. Pitched against a plethora of Hindi
language news channels in Mumbai, the USP of this channel according
to head Rajiv Bajaj is that it covers Maharashtra, parts of Gujarat
and Goa. He had earlier referred to his channel as a tabloid on
television. The much delayed Sahara Samay-Mumbai still awaits its
official launch.
Sahara Samay-MP and Chhattisgarh is a free-to-air, digital satellite
Hindi news channel which will give viewers of the two states complete
local news and events with regular updates, agencies said.
Sahara India Television Network president Satish Menon and Dabral,
were present when the regional bulletin was launched on Friday,
a company release stated.
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