Television

BJP's has starry poll plans, but are the TV stars willing?

NEW DELHI/MUMBAI: Stars and pre-poll campaigning have always been an intrinsic part of India's politics.

And keeping the tradition alive, the Bharatiya Janata Party, which leads the coalition Indian government, has decided this year to use not only film actors, but also those from the small-screen. Or so the party says. Judging by some reactions, whether television's bold and beautiful will play ball is open to question?

In what is an indication of the growing influence of television in India, especially satellite television, the BJP says it has decided to rope in not juat a few particular TV artistes but a bunch of them for poll related campaigning in the five states that go to poll later this year, including Delhi and Madhya Pradesh.

"We haven't yet decided on the final list of, but would like to have quite a few from the popular soaps to campaign for the party," BJP's spokesperson and Rajya Sabha (Upper House) Member of Parliament, MA Naqvi, told indiantelevision.com today.

The serials that are on the list of BJP's poll campaign bureau include almost all the Balaji Telefilms tear-jerkers like Kyunki.Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii.

BJP is also not restricting itself to any particular channel or its artistes which is indicative of the fact that some stars from Sony's Kkusum too are likely to be roped in for campaigning, according to Naqvi.

"We have realised that apart from the film stars. TV artistes too are popular, especially in smaller towns and cities," Naqvi said. But he refused to dish out any information whether such TV artistes would be given some remuneration or be asked to campaign free of cost.

However, all the television personalities contacted by indiantelevision.com expressed surprise when asked about this. For one, Ekta Kapoor, Creative Head, Balaji Telefilms, said, "There is no substance in all this talk."

Sudha Chandran aka Ramola Sikand of Kaahin Kissii Roz said, "I have not been approached to do any such campaigning."

The actor who plays the title role in Sony's Balaji soap Kkusum, Nausheen Ali Sardar, had the most telling comment to make on the BJP's starry plans. "Which elections are you talking about? When are they going to be held?" she asked, completely clueless about the upcoming assembly elections.

Earlier, the BJP had said Bollywood superstar Shah Rukh Khan (even the reclusive Aamir Khan's name was being bandied about) and yesteryear's dream girl Hema Malini are likely to campaign for the party. But Shah Rukh is not known to do such things free of cost and, going by his current status, may charge the BJP a whopping amount. Naqvi was also not forthcoming whether Khan would be paid a heavy price or not.

But beyond the hype and hoopla of getting the crowds to election rallies, there is no sure shot way of knowing whether the presence of stars and celebrities in pre-election campaigns really convert into votes and success at the hustings.

At the end of the day, stars may shine for sometime on the election horizon, but there is no substitute for good hard work done by the government and candidates at the ground level.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories