| The IPO of 1,48,60,000 equity shares of Rs 2 each for
cash at a premium of Rs 8 per share aggregating Rs 148.6 million from
B.A.G. Films, one of the established production houses in the industry
established in 1993 with multi-lingual, multi-genre and multi-time
band products in its portfolio, was opened for subscription on 6 September
2003 and was subscribed over six times.
The company is promoted by a team of core media professionals,
having more than 15 years of experience in the Indian media industry.
With successful on-air programming of more than 1500 hours in diversified
software categories and strong relations across all major channels
including Star Network, Zee Network, Sahara Television, Doordarshan
(DD) and a host of regional channels, B.A.G. today stands out as
a respected television software producer in the Indian entertainment
industry, a company release says.
At present, B.A.G. Films is mainly into production of TV software
for various channels in India. Currently the following programs,
produced by B.A.G. Films, are on air: Kumkum - Pyara Sa Bandhan
and Hai Na Bolo Bolo on Star Plus, Haqeeqat on
Sahara TV, Rozana and Khaberein Bollywood Ki on DD
Metro, Poo Villangu on Vijay TV and Gramin Bharat
for the ministry of rural Development (DD1 and all regional channels).
The company also produces corporate and advertisement films, promotional
capsules and other non-broadcast videos. The company has also started
work on alternative sources of revenue through delivery of content
on different media such as interactive coice response on mobile
phones, automatic speech recognition and short messaging service
platforms.
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Films IPO overscribed six times
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