BBC viewership grown in Europe, N. America, Asia: Survey

NEW DELHI: One out of three persons, among the highest level of financial managers in Europe, North America and Asia, watches BBC World regularly, according to the Global Capital Markets Survey 2003.

The survey results reveal that BBC World is the only channel to have grown in every measure of viewership in the three continents covered.

The channel's weekly reach is up 26 per cent in Europe and 11 per cent in Asia-Pacific, while in North America - where business leaders in the US were polled for the 

first time - it is 21 per cent.

The study also suggests that the number of people in Europe and Asia watching only BBC World - and not one of the three other global news or business channels - has grown by 61 per cent since 2000. BBC World's advantage over CNBC in Europe and Asia-Pacific has grown from two per cent to 16 pr cent.

BBC World business presenter Aaron Heslehurst was quoted in a company release as saying, "This confirms the findings of other regional studies that BBC World delivers senior company leaders more effectively than the specialist business news channels. We've overtaken CNBC among CEOs in the market survey results. We’re regarded as the most authoritative and relevant channel in the European Opinion Leaders Survey too. Clearly our credentials have never been stronger."

The Global Capital Markets Survey was carried out among CFOs and senior financial managers in the world’s largest organisations, top management of financial institutions and commercial and investment banks. The survey was organised by Objective Research and fieldwork was conducted between May and September 2003 by Ipsos-RSL.

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