BBC viewership grown in Europe, N. America, Asia: Survey

NEW DELHI: One out of three persons, among the highest level of financial managers in Europe, North America and Asia, watches BBC World regularly, according to the Global Capital Markets Survey 2003.

The survey results reveal that BBC World is the only channel to have grown in every measure of viewership in the three continents covered.

The channel's weekly reach is up 26 per cent in Europe and 11 per cent in Asia-Pacific, while in North America - where business leaders in the US were polled for the 

first time - it is 21 per cent.

The study also suggests that the number of people in Europe and Asia watching only BBC World - and not one of the three other global news or business channels - has grown by 61 per cent since 2000. BBC World's advantage over CNBC in Europe and Asia-Pacific has grown from two per cent to 16 pr cent.

BBC World business presenter Aaron Heslehurst was quoted in a company release as saying, "This confirms the findings of other regional studies that BBC World delivers senior company leaders more effectively than the specialist business news channels. We've overtaken CNBC among CEOs in the market survey results. We’re regarded as the most authoritative and relevant channel in the European Opinion Leaders Survey too. Clearly our credentials have never been stronger."

The Global Capital Markets Survey was carried out among CFOs and senior financial managers in the world’s largest organisations, top management of financial institutions and commercial and investment banks. The survey was organised by Objective Research and fieldwork was conducted between May and September 2003 by Ipsos-RSL.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories