MUMBAI: Movie channel HBO, which brings Hollywood to our homes, is now promising to take us to Hollywood.
The channel plans to premiere The Mummy Returns, (a sequel to its last year's top grosser The Mummy ) on 22 October at 9 pm. And along with the premiere, it has clubbed an attractive contest called 'HBO The Mummy Returns Ticket to Hollywood Contest'.
To participate in the contest, viewers have to watch The Mummy Returns on the channel, and answer a question that will be flashed in the middle of the movie.
A still from 'The Mummy'
The contest prizes include a return ticket for two to Hollywood, LG DVD Movie Stations, LG Flatron TVs, as well as other exclusive HBO merchandise.
A company release states that the contest has a multi-pronged, interactive solution for the viewers. It enables viewers to respond via Internet or SMS.
SMS can be sent to HBO at 8558. Viewers can log on to www.hboasia.com or contests2win.com for more details.
HBO is promoting the contest through print ads, TV, outdoors, theatres and radio.
HBO looking for 'The Mummy' magic to strike twice