NEW YORK: Time Warner, the world's largest media company, officially began using its new name and released its new logo on 16 October.
The company, formerly AOL Time Warner, also changed its symbol on the New York Stock Exchange from 'AOL'to 'TWX', the symbol the media giant used before its merger with AOL. Shares of TWX also began trading yesterday.
The web domain aoltimewarner.com that was the corporation's primary Internet address is now routing all traffic to a new domain, timewarner.com.
The corporate board approved the name change on 18 September and said it was taking the action to help the troubled America Online Internet service better focus on its own brand identity.