Television

Ad numbers on the up for Zee English, MGM

NEW DELHI: Buoyed by an increase in advertising revenue in the second quarter ended 30 September, Zee Telefilms is getting into an overdrive with Zee English and Zee MGM.

What's more advertisers are flocking to the two channels. To be precise, 47 corporates have come on the two channels in the past few weeks and they include Adidas, Airtel, Revelon, Samsung, LG, Mahindra Scorpio, Liberty, , HPCL, , Bajaj and Dominos.

Zee English, which launched in March 2000, has become a favourite of the young audience, the company claimed, saying that the gap between the competition would soon be bridged.

Ashwini Yardi, business head, Zee English and Zee MGM, told indiantelevision.com, "We have received a very positive response from corporates and are sure that the our two main properties will excite our viewers."

Yardi further added, "We have been constantly innovating on the marketing front and the encouraging response from the market and advertisers has definitely motivated us in creating creative content for our sponsors."

She pointed out that some other big clients on Zee MGM and Zee English were ICICI Prudential, Kellogs , Hutchison, Asian Paints, Cadbury's, Killer jeans, Fiat, Kinetic , ICICI Bank, Phillips, MTV and BPCL.

The two properties that are attracting the clients are the news season of Friends on Zee English and the ongoing Bond movie special on Zee MGM.

According to Yardi, especially for the James Bond fest the response was "humungous".

From the clients mentioned above, 90 per cent of the corporates have taken airtime on both the properties. The marketing spends on Zee MGM and English, for these two properties, has been between the range of 50 to 60 per cent.

With the festive season on, Zee English has recently launched the Friends Season 9. Some of the widely viewed properties on the channel include Full House, Benny Hill, Three's Company, The Fresh Prince of Bel Air, Seinfeld, Black Scorpion, La Femme Nikita, The Sopranos, ER and The West Wing.

Though the company did not spell out the exact figures, Yardi did admit that Zee English has garnered a sizeable market share of the English viewing and speaking audience.

On the movie front, Zee MGM, launched in March 2000, may not be an HBO, but has admittedly gained from showcasing some good movies from Hollywood, India and even Bangladesh in recent times.

The on-air James Bond Spy fest includes movies like Dr No, Diamonds are Forever, The Spy Who Loved Me and Octopussy.

The channel caters primarily to the SEC AB, 15-34 years audience whose propensity to spend is high.

Zee MGM has access to more than 4,000 film titles of MGM. The channel seeks to air prime time movies in fixed theme slots such as Romantic Mondays, Thrilling Thursdays, Man Fridays, Movie Marathon on Saturdays and movie festivals on Tuesdays and Wednesdays.

As part of a recent initiative, the channel has broadcast movies that have had an excellent star cast but had not seen theatrical release in India --- movies like If Only, The Martins, Greenwich Mean Time and An Ideal Husband.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/10.jpg?itok=tYOD3hMY
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories