Ad numbers on the up for Zee English, MGM

NEW DELHI: Buoyed by an increase in advertising revenue in the second quarter ended 30 September, Zee Telefilms is getting into an overdrive with Zee English and Zee MGM.

What's more advertisers are flocking to the two channels. To be precise, 47 corporates have come on the two channels in the past few weeks and they include Adidas, Airtel, Revelon, Samsung, LG, Mahindra Scorpio, Liberty, , HPCL, , Bajaj and Dominos.

Zee English, which launched in March 2000, has become a favourite of the young audience, the company claimed, saying that the gap between the competition would soon be bridged.

Ashwini Yardi, business head, Zee English and Zee MGM, told, "We have received a very positive response from corporates and are sure that the our two main properties will excite our viewers."

Yardi further added, "We have been constantly innovating on the marketing front and the encouraging response from the market and advertisers has definitely motivated us in creating creative content for our sponsors."

She pointed out that some other big clients on Zee MGM and Zee English were ICICI Prudential, Kellogs , Hutchison, Asian Paints, Cadbury's, Killer jeans, Fiat, Kinetic , ICICI Bank, Phillips, MTV and BPCL.

The two properties that are attracting the clients are the news season of Friends on Zee English and the ongoing Bond movie special on Zee MGM.

According to Yardi, especially for the James Bond fest the response was "humungous".

From the clients mentioned above, 90 per cent of the corporates have taken airtime on both the properties. The marketing spends on Zee MGM and English, for these two properties, has been between the range of 50 to 60 per cent.

With the festive season on, Zee English has recently launched the Friends Season 9. Some of the widely viewed properties on the channel include Full House, Benny Hill, Three's Company, The Fresh Prince of Bel Air, Seinfeld, Black Scorpion, La Femme Nikita, The Sopranos, ER and The West Wing.

Though the company did not spell out the exact figures, Yardi did admit that Zee English has garnered a sizeable market share of the English viewing and speaking audience.

On the movie front, Zee MGM, launched in March 2000, may not be an HBO, but has admittedly gained from showcasing some good movies from Hollywood, India and even Bangladesh in recent times.

The on-air James Bond Spy fest includes movies like Dr No, Diamonds are Forever, The Spy Who Loved Me and Octopussy.

The channel caters primarily to the SEC AB, 15-34 years audience whose propensity to spend is high.

Zee MGM has access to more than 4,000 film titles of MGM. The channel seeks to air prime time movies in fixed theme slots such as Romantic Mondays, Thrilling Thursdays, Man Fridays, Movie Marathon on Saturdays and movie festivals on Tuesdays and Wednesdays.

As part of a recent initiative, the channel has broadcast movies that have had an excellent star cast but had not seen theatrical release in India --- movies like If Only, The Martins, Greenwich Mean Time and An Ideal Husband.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories