Television

Conference seeks ways to revitalise cable industry

MUMBAI: The future of cable television in India lies in the value additions that addressability can deliver in the days to come.

Overtly as well as subtly, this was the message driven home by the speakers at the day long Ficci-SCaT 2003 conference on the cable and satellite sector held in Mumbai on Thursday.

Sony Entertainment Television (SET) India CEO Kunal Dasgupta set the tone in his keynote address by stressing that broadcasters and distributors alike need to 'begin listening to what the consumer is asking for'.

He opined that the set-top box (STB) should not just be a medium to pass on the same channels that were available earlier, but be able to deliver more interactive and localised services. This way it would arouse the interest of the consumer, he said.

Dasgupta lamented the lack of communication between the government, broadcasters, multisystem operators and the lay public and blamed it for the chaotic implementation of conditional access in the country. However, IndusInd Media and Communications vice-chairman R T Hingorani alleged that it was the combined effort of politicians, broadcasters and 'instigated consumers' which ensured that CAS' does not take off well.

Predicting that there will be segmentation after CAS is implemented, Hingorani said that while an estimated 45 per cent of consumers will opt for the free-to-air (FTA) channels only, there would still be 40 per cent of the TV viewing population that would opt for the premium value additions which could be offered via a STB.

Admitting that subscribers' base declaration is still at a measly 20-25 per cent of the actual viewing public, Hingorani said that measures were being taken to ensure that by next September the figure rises to 50 per cent.

Later, speaking on revenue generation through conditional access, NDS Solutions director James Field said that CAS can be used to leverage the ability to pay by the entire demographic mix of subscribers - from those with very little disposable income to the high fliers with all the latest gadgets.

While the higher demographics may well decide to spend more, a sophisticated billing system can also offer viewing opportunities tailored to the subscribers' ability to pay.

Swissfone India Ventures president Laveleen Singhal, who also spoke at the conference, said that internet telephony, global calling is a revenue spinner that can be added to the services bouquet by a cable operator. Pay-per-use services, he said, are also possible, but are hampered by poor implementation of IP legislation allowing unfair advantage to video libraries and pirated movie and gaming software.

Singhal pointed out, Web commerce could become a local community subject with no payment hassles, easy and guaranteed delivery obviating the need for inventory and display costs.

Order collation could drive purchase efficiencies and help cable operators save money, he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/DD2-800x800.jpg?itok=rlKSJPwO
N-E programmes can be submitted for DD Arunprabha till 31 Jan

NEW DELHI: Doordarshan has extended to the end of this month the final date for receiving proposals for commissioned programmes in seven different categories for its new DD Arunprabha channel being launched for north-eastern states. The proposals, which were to be submitted by 17 January 2017, can...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Supriya-Sahu-800x800.jpg?itok=Me0jGeSi
DD to offer 104 channels & MPEG-4 STBs by Mar-end

MUMBAI: Doordarshan is preparing to offer 104 channels by March-end, the pubcaster's director-general Supriya Sahu has said. Also, with the aim of expanding its DTH platform, Doordarshan is actively considering coming out with new set-top boxes having MPEG-4 technology. 'FreeDish', at present, she...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/SONY-Story.jpg?itok=d10I7RwD
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/big-ganga.jpg?itok=uF9WcB7n
Big Ganga strengthens weekend programming; four shows planned in Jan

Big Ganga has scheduled the launch four new shows -- Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories