Television

India Today Group to publish 'Reader's Digest'

NEW DELHI: The Aroon Purie-controlled India Today Group (ITG) , leading Indian magazine publishing company and publisher of India Today, has announced a new licensing agreement with the Reader's Digest in India under which the Indian group will now publish the magazine.

The size of the deal was not disclosed in an official statement released by ITG, but industry sources indicated that it was in the region of Rs 200 million.

Under this arrangement, Reader's Digest expects a deeper and wider access to the Indian market through the ITG's multilingual publishing and multi channel media interests in magazines, books, television, radio and printing, the official statement issued by ITG says.

The licensing agreement replaces the one with the Tatas-controlled RDI Print & Publishing Private Ltd., Inc, which had published Reader's Digest for the past 25 years. In all, Reader's Digest has been in India for more than 40 years. It currently is published only in English and has a circulation of 500,000 copies.

"We are delighted to partner with Reader's Digest, one of the world's most popular and respected publications," the statement, quoting ITG CEO Aroon Purie, said, adding, " We look forward to continuing the Digest's editorial traditions and introducing it to a wider audience in India, including eventually expanding the franchise in additional Indian languages."

According to Michael Brennan, Reader's Digest vice-president for Asia-Pacific and Latin America: "We are proud of the Reader's Digest edition in India and grateful for the careful stewardship of RDI Print & Publishing over the past 25 years. We are excited about the potential of working with the ITG and exploring the multiple marketing channels that this company has developed in India."

ITG's flagship, India Today, is the most-read publication in India in any language, with a readership of 14.36 million across all editions. Editions are published in Hindi, Tamil, Telugu and Malayalam, as well as English. The company also publishes business and technology magazines, an afternoon tabloid newspaper for Delhi and a lifestyle magazine.

It has advertising offices throughout the country and relies on a dedicated newsstand distribution network, which is India's largest. ITG is the licensed publisher of Hearst's Cosmopolitan, Golf Digest of Advance Publications and Chartered Accountant.

The company is also the marketing and distribution representative for Time and Fortune magazines in India. It also has a book club and a music division. In television, its associate company, TV Today Network Ltd., operates two 24-hour news channels - leading Hindi news channel Aaj Tak and the still to find its feet English news channel Headlines Today.

Also part of the group is Thomson Press India Ltd., the largest commercial printing company in India, an integrated database marketing company and online services. And, it even runs one of the premier schools in the Capital.

Living Media also has a joint venture with Harper Collins in India for book publishing. In short, Living Media is the most well diversified media group in the country and it is also the largest magazine publishing and distribution company in India. 

The Reader's Digest Association, Inc. (RDA), is a global publisher. Since 1999, RDA had been trying to buy out the Tatas and the proposal to have a 100 per cent owned company here to publish the Reader's Digest in India had been taken up by the Foreign Investment Promotion Board (FIPB) several times over the years.

In March 1999, India's information and broadcasting ministry under Pramod Mahajan had decided not to support a proposal of RDA to acquire the publishing assets of Tata group-promoted Readers Digest India Print & Publishing Pvt. Ltd (RDIPPL) as it did not "conform to the existing media policy".

Titan Industries and some other Tata group promote RDIPPL companies, which have a majority stake in the company. Other Indian promoters hold the remaining shares.

Apart from publishing assets, RDIPPL also has other financial and investment assets. RDA had proposed in the past to invest about $ 5 million to acquire up to 100 per cent equity in RDIPPL's wholly owned subsidiary Readers Digest Association Pvt. Ltd (RDAPL).

In India, Readers Digest, post 1977, has been published by RDIPPL under a License granted by Readers Digest Association Inc, which is the proprietor of the name and trademark Readers Digest.

Till 1979, RDAPL was the company that used to publish Readers Digest in India. RDIPPL was formed in the same year and it subsequently turned RDAPL into its wholly owned subsidiary.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories