MUMBAI: Electronic media company ATN International has launched its 'social channel' Ahimsaa on October 2.
The bi-lingual channel has received support from major cable operators in Kolkata, Delhi, Gaziabad, Indore, Bhopal, Ahmedabad, Surat and many other parts of India. The channel telecasts shows and talks on religious, social and legal issues in Hindi as well as English.
Ahimsaa is uplinked from India via NSTPL in Greater Noida. After a long wait, ATN received uplinking permission for the channel from the Information and Broadcasting ministry on 28 September.
Ahimsaa addresses issues like women empowerment, child education and career counselling besides shows on life style, health, cratoons and mythological serials. The channel telecasts programmes on all religions - and has representatives of different religions participating in group discussions on various issues.
Ahimsaa is promoted by Kolkata-based Santosh Kumar Jain, who besides being a partner in Aastha Television and CMM Music has also launched ATN World and ATN Bangla in West Bengal. It is being backed by The Brahma Kumaris World Spiritual University, headquartered in Mount Abu, India.
ATN director Sonal Jain had earlier said in an interview to a newspaper that the channel was named 'Ahimsaa' as it would be launched "on the birthday of Gandhiji (2 October), the greatest proponent of non-violence".
Ahimsaa will launch on 2 October, ATN tells NSE