CCEA okays DD's DTH foray; sanctions Rs 1.65 bn assistance

NEW DELHI: The Cabinet Committee on Economic Affairs (CCEA) today evening okayed pubcaster Doordarshan's forays into KU-band direct-to-home (DTH) television service and gave a nod to government assistance amounting to Rs 1,650 million in the first phase.

The assistance, according to government officials, would be disbursed over a period of three years starting the current financial year.

DD's DTH service, which is slated to be launched around April next year, would not cost the subscriber any monthly subscription The one-time cost of installation of hardware would be approximately Rs 6,000, which is also expected to come down to Rs 3,000 as the service gains popularity, government officials said.

According to Prasar Bharati CEO KS Sarma, "We are happy that the government has approved the DTH proposal and we are on the road to launch the service by April."

The CCEA also approved, in principle, a proposal that after three years DD can "go pay" with its DTH service to generate additional revenue for keeping up the service. By "going pay", it means that the subscribers would have to pay a monthly subscription for the service as they would pay for any other DTH service in the country.

Initially DD?s DTH platform would have 30 channels with 20 of them being DD?s and the remaining free-to-air (FTA) satellite channels. "Many FTA channels have evinced interest to be on our DTH platform," Sarma said.

The transponders on INSAT satellite has already been leased and the uplink infrastructure is expected to be ready by early next year. To cater to people not serviced by cable or terrestrial television services, DD?s DTH service would target the remote and hilly areas, but that would not mean neglecting urban and semi-urban areas.

DD also plans to distribute 10,000 TV sets and dish antennas free of cost to public institutes like village panchayats initially.

Latest Reads

Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically...

DTH DTH Operator
Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season.

DTH DTH Operator
Dish TV aims to launch OTT service, hybrid box this quarter

It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon.

DTH DTH Operator
Airtel Digital TV numbers improve as parent company numbers fall again

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q2 2018).

DTH DTH Operator
Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 19.7 crore for the quarter ended 30 September 2018

DTH DTH Operator
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories