Television

Sab TV steadily increasing channel share

MUMBAI: Sab TV's faith in the comedy genre is reaping some dividends. Sab's brand of comedy, that includes sitcoms and slapstick, has been gaining steadily as far as its channel shares are concerned.

Tam data cited by Sab TV for the period between 23 August and 20 September, shows interesting growth in channel shares per half-hour band.



Sab TV, which is consciously concentrating on comedy, recently repositioned itself as an 'All Smiles, No Tears' channel. Bolstered by the upswing in the viewerships, the channel will soon be launching two new sitcoms - one of which is called Sri Sifarishi Lal by Ashwini Dheer.

Tam surveyed viewership of the channel among females above the age of 15 years and males above 25 years in SEC ABC. The survey revealed some interesting trends:

* In the 7 to 7.30 pm slot: The gross rating points (GRPs) of daily show Toba Meri Toba had gone up steeply, from 0.6 and 0.5 viewership on 23 August to 13 and 0.9 on 20 September (females and males respectively). 



A still from 'Dhaaba Junction'

* 8-8:30 pm: This band - which shows Hassi Woh Phassi on Mondays and Tuesdays, Doli Leke Ayee Hai on Wednesdays and Thursdays, Zabaan Sambhal Ke on Fridays and Office Office on weekends - has grown from 1.3 and 2.1 GRPs to 2.7 and 3.4 (female and males respectively).

* 8:30-9 pm: This band - which shows Bade Miya Chhote Miya (on Monday-Tuesday), Yes Boss (Wednesday, Thursday and weekends) and Abhi To Main Jawan Hoon (Friday) - too has grown within one month. Its GRP has risen from 1.8 and 3.1 to 4.5 and 4.6 (female and male respectively).

* 9-9:30 pm: GRPs of Dhaaba Junction (Monday-Tuesday), Sajan Tum Jhuth Mat Bolo (Wednesday-Thursday) and Hamare Papa Kahate Hain (Friday to Sunday) have grown steeply from 1.6 and 2.2 to 4.1 and 3.6 (female and male respectively) within the month . 

A still from 'Sahib Biwi Ke Gulam'

* 9:30 - 10 pm: Sahib Biwi Ke Gulam (Monday-Tuesday), Shrimaan Shrimaati (Wednesday -Thursday), Biwi To Biwi, Sala Re Sala (Friday to Sunday), has grown from 2.4 and 2.1 to 4.3 and 4 (female and male respectively).

* 10-10:30 pm: This slot shows - Office Office (Monday-Tuesday), Public Hai Sab Janati Hai (Wednesday-Thursday), Akting Akting (Friday) and Mirch Masala (Sat-Sun). Its GRPs have grown from 2.1 and 2.5 to 4.5 and 5 (female and male respectively).

The Tam survey was conducted between 20 August and 23 September, among the north and west audiences.

The survey reveals other interesting points. The GRPs have shown erratic dips and rises signifying viewership fluctuation. For two weeks after the twin bomb blasts (on 25 August), viewership in almost all the time bands dipped sharply but soon ascended again.

According to a Sab TV spokesperson, "In the last week of August and first week of September, the news channels viewership had shot up due to the bomb blasts and the fall of the Mayavati government in UP. But as interest in news waned, Sab started regaining its audience. And it is evident in the week ending September 20, when all the prime time slots generated higher GRPs than its previous weeks."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=R7KgtjH3
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/ttn_0.jpg?itok=OfnBLK2T
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/robert.jpg?itok=jCBH7yyT
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/geet.jpg?itok=kvMhOlw7
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories