Sab TV steadily increasing channel share

MUMBAI: Sab TV's faith in the comedy genre is reaping some dividends. Sab's brand of comedy, that includes sitcoms and slapstick, has been gaining steadily as far as its channel shares are concerned.

Tam data cited by Sab TV for the period between 23 August and 20 September, shows interesting growth in channel shares per half-hour band.

Sab TV, which is consciously concentrating on comedy, recently repositioned itself as an 'All Smiles, No Tears' channel. Bolstered by the upswing in the viewerships, the channel will soon be launching two new sitcoms - one of which is called Sri Sifarishi Lal by Ashwini Dheer.

Tam surveyed viewership of the channel among females above the age of 15 years and males above 25 years in SEC ABC. The survey revealed some interesting trends:

* In the 7 to 7.30 pm slot: The gross rating points (GRPs) of daily show Toba Meri Toba had gone up steeply, from 0.6 and 0.5 viewership on 23 August to 13 and 0.9 on 20 September (females and males respectively). 

A still from 'Dhaaba Junction'

* 8-8:30 pm: This band - which shows Hassi Woh Phassi on Mondays and Tuesdays, Doli Leke Ayee Hai on Wednesdays and Thursdays, Zabaan Sambhal Ke on Fridays and Office Office on weekends - has grown from 1.3 and 2.1 GRPs to 2.7 and 3.4 (female and males respectively).

* 8:30-9 pm: This band - which shows Bade Miya Chhote Miya (on Monday-Tuesday), Yes Boss (Wednesday, Thursday and weekends) and Abhi To Main Jawan Hoon (Friday) - too has grown within one month. Its GRP has risen from 1.8 and 3.1 to 4.5 and 4.6 (female and male respectively).

* 9-9:30 pm: GRPs of Dhaaba Junction (Monday-Tuesday), Sajan Tum Jhuth Mat Bolo (Wednesday-Thursday) and Hamare Papa Kahate Hain (Friday to Sunday) have grown steeply from 1.6 and 2.2 to 4.1 and 3.6 (female and male respectively) within the month . 

A still from 'Sahib Biwi Ke Gulam'

* 9:30 - 10 pm: Sahib Biwi Ke Gulam (Monday-Tuesday), Shrimaan Shrimaati (Wednesday -Thursday), Biwi To Biwi, Sala Re Sala (Friday to Sunday), has grown from 2.4 and 2.1 to 4.3 and 4 (female and male respectively).

* 10-10:30 pm: This slot shows - Office Office (Monday-Tuesday), Public Hai Sab Janati Hai (Wednesday-Thursday), Akting Akting (Friday) and Mirch Masala (Sat-Sun). Its GRPs have grown from 2.1 and 2.5 to 4.5 and 5 (female and male respectively).

The Tam survey was conducted between 20 August and 23 September, among the north and west audiences.

The survey reveals other interesting points. The GRPs have shown erratic dips and rises signifying viewership fluctuation. For two weeks after the twin bomb blasts (on 25 August), viewership in almost all the time bands dipped sharply but soon ascended again.

According to a Sab TV spokesperson, "In the last week of August and first week of September, the news channels viewership had shot up due to the bomb blasts and the fall of the Mayavati government in UP. But as interest in news waned, Sab started regaining its audience. And it is evident in the week ending September 20, when all the prime time slots generated higher GRPs than its previous weeks."

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories