Sab TV steadily increasing channel share

MUMBAI: Sab TV's faith in the comedy genre is reaping some dividends. Sab's brand of comedy, that includes sitcoms and slapstick, has been gaining steadily as far as its channel shares are concerned.

Tam data cited by Sab TV for the period between 23 August and 20 September, shows interesting growth in channel shares per half-hour band.

Sab TV, which is consciously concentrating on comedy, recently repositioned itself as an 'All Smiles, No Tears' channel. Bolstered by the upswing in the viewerships, the channel will soon be launching two new sitcoms - one of which is called Sri Sifarishi Lal by Ashwini Dheer.

Tam surveyed viewership of the channel among females above the age of 15 years and males above 25 years in SEC ABC. The survey revealed some interesting trends:

* In the 7 to 7.30 pm slot: The gross rating points (GRPs) of daily show Toba Meri Toba had gone up steeply, from 0.6 and 0.5 viewership on 23 August to 13 and 0.9 on 20 September (females and males respectively). 

A still from 'Dhaaba Junction'

* 8-8:30 pm: This band - which shows Hassi Woh Phassi on Mondays and Tuesdays, Doli Leke Ayee Hai on Wednesdays and Thursdays, Zabaan Sambhal Ke on Fridays and Office Office on weekends - has grown from 1.3 and 2.1 GRPs to 2.7 and 3.4 (female and males respectively).

* 8:30-9 pm: This band - which shows Bade Miya Chhote Miya (on Monday-Tuesday), Yes Boss (Wednesday, Thursday and weekends) and Abhi To Main Jawan Hoon (Friday) - too has grown within one month. Its GRP has risen from 1.8 and 3.1 to 4.5 and 4.6 (female and male respectively).

* 9-9:30 pm: GRPs of Dhaaba Junction (Monday-Tuesday), Sajan Tum Jhuth Mat Bolo (Wednesday-Thursday) and Hamare Papa Kahate Hain (Friday to Sunday) have grown steeply from 1.6 and 2.2 to 4.1 and 3.6 (female and male respectively) within the month . 

A still from 'Sahib Biwi Ke Gulam'

* 9:30 - 10 pm: Sahib Biwi Ke Gulam (Monday-Tuesday), Shrimaan Shrimaati (Wednesday -Thursday), Biwi To Biwi, Sala Re Sala (Friday to Sunday), has grown from 2.4 and 2.1 to 4.3 and 4 (female and male respectively).

* 10-10:30 pm: This slot shows - Office Office (Monday-Tuesday), Public Hai Sab Janati Hai (Wednesday-Thursday), Akting Akting (Friday) and Mirch Masala (Sat-Sun). Its GRPs have grown from 2.1 and 2.5 to 4.5 and 5 (female and male respectively).

The Tam survey was conducted between 20 August and 23 September, among the north and west audiences.

The survey reveals other interesting points. The GRPs have shown erratic dips and rises signifying viewership fluctuation. For two weeks after the twin bomb blasts (on 25 August), viewership in almost all the time bands dipped sharply but soon ascended again.

According to a Sab TV spokesperson, "In the last week of August and first week of September, the news channels viewership had shot up due to the bomb blasts and the fall of the Mayavati government in UP. But as interest in news waned, Sab started regaining its audience. And it is evident in the week ending September 20, when all the prime time slots generated higher GRPs than its previous weeks."

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories