MUMBAI: Hitherto marketing head of Ten Sports Mumbai, Mohit Mehra has moved to Nimbus Communications as associate vice-president (movies division). He starts work tomorrow (15 October).
According to Nimbus CEO Akash Khurana, Mehra will be involved in marketing and promotional activities at Nimbus. "Mehra will take over the brand management of our motion pictures," Khurana says.
Khurana explains, "At Ten Sports, Mehra was responsible for quite a few interesting promos. I expect him to bring the same skills for the Nimbus content as well." As for their plans for the movies division, Khurana would only say, "Wait and watch. In a couple of days some interesting plans will be released."
At Ten Sports, Mehra handled on-air as well as on-ground promotion. He was involved in marketing and promotion of the channel, since its launch in India. Amongst his outstanding works for the channel are campaigns for the Fifa World Cup 2002, the French Open 2003 and the Sarjah Cup. Mehra was also associated with Ten's public relations and media communications team.
At Nimbus, Mehra states he will work closely with Khurana in marketing movies but refuses to divulge details.
Of his time at the sports broadcaster, Mehra says, "Working with Ten was a great experience. However, in Nimbus I expect my job to be completely different - after all, I am moving from sports to movies. There is no comparison between the two job profiles."