Television

Indian companies seek to find their footing at Mipcom

CANNES: It is known to be one of the biggest markets for television programming, along with Natpe, which is held in the US. And there's no doubt that it attracted companies and individuals from India or of Indian origin in droves. 

Cable TV operators, DTH providers, animation service providers, small studios with their own ready made pilots, large studios, programme producers, distributors advertising film makers - they were all there.

Some came to acquire programming, others to sell. Some came to forge co-production deals, some to seal them. Some, just to mark their presence. Some came to watch the various programmes and awards shows held in Monte Carlo and parties in swanky hotels along the lovely Croisette.

Mipcom 2003, held in the Palais des Festivals, where the Cannes film festival is held, can be a horrendous nightmare. With 1,243 companies exhibiting, it is like a maze, which needs to navigated, maneuvered around, to get maximum benefits out of it. Unless you plan your meetings in advance, your money might well go down the toilet. Unless you endeavour to know the market before, it is ditto once again.

The rate for booths ranges from Rs 400,000 to even as high as seven million rupees. To attend as a participant, you have to cough up between Euros 1,300 to Euros 2,500. The parties here are shockingly expensive: costing between Euros 10,000 to as high as even 200,000 Euros.

Among the Indian or Indian originating companies which took up booths figured Suman Video, World Entertainment Group, Bollywood Eros Entertainment, E-City Entertainment representing Zee TV, and Star India. While E-City was both buying and selling, the rest were simply in the selling mode. And all of them said that the market has proved to be good. Says Star India biz development head Shantanu Nalllavady ?Wow! is all I can say. We recover our costs and make money out of markets. There has been a lot of interest in our product.? Zee TV, World Entertainment Group, and Eros all reported deals which were swimmingly pleasing.

Adds Aim Television?s Iqbal Malhotra ? he preferred to be a participant without a stand, he chose to have a mailbox instead. ?I had a lot of residual library left in my portfolio and I managed to find buyers, which was terrific.?

UTV boss Ronnie Screwvala of course came to service clients with whom he is doing major animation contracts. And he had a huge happy grin on his face. Obviously things had turned out well for him. His former UTV Toons CEO Biren Ghose who has set up an animation firm Animation Bridge and was striding the aisles also looked pleased.

The other bunch of Indian Mipcomers - the animation guys from Chennai and Hyderabad ? well they came a-browsing seeking to get service animation work or to understand the market. Pentamedia was there. For some such as Parijat Studio?s 25-year old Aatish Tripathi, it was an eye-opener. ?So many companies showed an interest in my product,? he says. ?Warner, Disney, I am amazed. I am now looking for service animation work.?

Some of them were however disappointed. Said one of the Indian participants, "Wish we had more coordinated Indian activity like the other countries do," he said. "We felt cheap, not being represented as a country. And also there's a syndrome here: not many Indians like to help the other, each is so eager to get the business for himself. They don't like to give newcomers any room even edgewise. Which is fine, but I guess, we will get more business if we work jointly as a front."

A point well made. For until that is done, the efforts may well be stray and scattered. And India?s entertainment TV exports, may well end up being just a drop in the ocean. Rather than a wave. Which is the way China looks to be going.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/dlf.jpg?itok=04sbgdDF
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/shemaroo.jpg?itok=97d82QDJ
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/eros_0.jpg?itok=gtjDHe9Q
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories