The number of registered companies was also up to 2,734 from 2,708
last year, showing a growth of 0.98 per cent.
The number of participants was however down to 10,040 from 10,294
last year. But Reed Midem television division director Paul C Johnson
expects this number to go up. "We have a day to go as yet,
and I expect the participants to overtake last year's numbers,"
Johnson, however, adds that the organisation was going to focus
on having a China Day at MipTV in March end. He also says, MipTV
would focus on the advertising segment.
"We have had participation from BBH and Universal McCann and
that will only go up. We will have sessions on product placement,
sponsorship and bartering among others," Johnson points out.
"We expect a lot of interest from this community in the coming
year," he says.
Indian broadcasters can
utilise Mipcom, MipTV better: Reed Midem's Johnson
4% buyers' growth at