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 "It's
been three months of hard work", Johnson says, "... Non-stop.
And I am glad it is being appreciated." He is already looking
forward to MipTV which is to be held in March-end at Cannes.
Johnson believes that Indian production companies and broadcasters
can utilise Reed Midem's two umbrella properties Mipcom and MipTV
better. "They have been doing so for sometime now. But in the
past three years participation levels have gone up," he explained.
Johnson made a special reference to Eros Multimedia, the largest
distributor of Hindi films abroad. "They are like the Warner
Brothers of India. They have been coming to every market with their
library," he said, continuing that Eros MD Kishore Lulla needs
to be appreciated for this.
"There is a lot of opportunity for Indian companies - both
on the sales and acquisition side. The longer they wait there, the
longer they are going to take to exploit that opportunity. If we,
at Reed Midem, can serve as a conduit for Bollywood and the rest
of the world, we are more than happy," Johnson stated.
He said that Reed had recently appointed an Indian agent in the
form of former Indian Broadcasting Federation (IBF)'s Bhuvan Lall,
and "he is looking at a larger presence in the not so distant
future."
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4%
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