Television

Eurodata TV Worldwide, TVtracker.com join forces

NEW YORK: Eurodata TV Worldwide and consulting company TVtracker.com that specialises in US television development tracking in broadcast, cable and syndication, have joined forces.

Eurodata TV Worldwide monitors television programmes and their ratings in 72 countries. The objective of the new partnership is to detect new programmes in America long before their production. The next step will be to follow the viewing performances once they are broadcast.

At the ongoing MIPCOM event in France, Eurodata TV Worldwide proposed The 2004 Los Angeles Screenings Reminder Report. The report was produced by tvtracker.com. It identifies and gives a detailed description of each pilot in contention for the 2004 - 2005 US Fall schedule. It claims to be the most efficient pre-selection for the acquisition strategies. It is designed for all international broadcasters and distributors who participate in the Los Angeles Screenings.

An official release informs that the partnership illustrates how Eurodata TV Worldwide keeps abreast of the market evolution by opening up an entirely new range of services. It now follows the entire life of any TV programmes from the early stage of the inception to the performances achieved during its broadcasts and reruns all over the world.

Today, Eurodata TV Worldwide’s database contains more than 600 channels in 72 territories. It provides an exhaustive amount of daily programme information on content, production, international distribution and the audience levels for targeted programmes, coming directly from the authorised institute based in countries around the world.

This data provides services which help in the decision-making process of international professionals within the audio-visual world : producers, distributors, broadcasters, copyright organisations, sponsors. Last year, 90 per cent of Eurodata TV Worldwide’s turnover came from abroad.

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