Zee TV claims increase in channel shares

NEW DELHI: Happy days for the Zee family of channels? If the flagship, Zee TV, is moving ahead by garnering an additional channel share in the entertainment channels genre of about 20 per cent, Special Correspondent on Zee News completes 150 episodes, which will be celebrated with a special two-part series over the weekend.


But accused of its programmes failing to create the buzz, like those of its competition, Zee is out to prove critics wrong. Quoting data made available to the channel, it said yesterday that Zee TV increased its channel share by 20 per cent in the north and west markets amongst female 25+ and also amongst C&S 4+ during the week ended 18 October, 2003 riding the wave of its new launches.

In the first week of October, Zee TV launched its two new shows, Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani and Kabhie Kabhie, which is a series of short-stories, encapsulating the Indian literature and showcasing strong character of Indian woman.

In October itself, Zee TV also announced the new line up of Thursday Premiere movies with some fantastic Bollywood blockbusters like Arman, Chori Chori and Darna Mana Hein.

Commenting on the increase in the channel share, Zee TV president Apurva Purohit said, " We started the month of October on a positive note and were expecting such a great response from our viewers. We are positive that with strong programming content we will soon be able to further increase our channel share and thus consolidate our position in the market."

Adding further, she said, "Tum Bin and Kabhie Kabhie have got some amazing response from our viewers. We have been getting positive feedback from our viewers via e-mails and letters. In fact, Tum Bin. has started with positive ratings of 2+ in Northern and Western markets and 6 + in state of Madhya Pradesh. In SEC A B C female 25+, Tum Bin has got ratings of 3.54 in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this as a positive move and heartening response from our viewers for the new programmes."

Zee TV has been showcasing the strong character of the Indian women, be it Astitva Ek Prem Kahani, Mansha.

For November Zee TV has lined up some new releases like Oops, Market, Hungama and Main Madhuri Dixit Banana Chati Hoon under the Thursday Premiere property.

Zee TV, the flagship channel of Zee Network, was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created brand equity and is the largest media franchise serving the South Asian diaspora. .

Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children's programs, daytime dramas, game shows, and late night shows.

Latest Reads
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports
Eros International profits up in first quarter

The Sunil Lulla-led Indian film and media company Eros International Media Limited (Eros) reported 25.3 per cent year on year (y-o-y) jump in profit after tax (PAT) for the quarter ended 30 June 2018 (Q1 2018

Television Production House Film Production
Adworth Media Recognized for Excellence in 360 Degree Media Advertising Solutionsat Radio City Icon Awards 2018

The Delhi City Icon Awards, presented by Radio City 91.1 FM, was held on August 3rd, 2018

Television TV Shows Awards
Travelxp announces five-part series '10 Days Cyprus'

Travelxp, the world’s leading travel channel reaching more than 91 million homes globally and renowned for mainstream travel shows filmed on the latest 4K technology, has launched a new show, “10 Days Cyprus”, encompassing stunning beaches and uncovering beautiful nature trails. 

Television TV Channels Factual & Documentary
EPIC Channel Brings to TV - Real Heroes and Inside Stories of India's Valiant Army Regiments in a series titled

EPIC Channel's upcoming original series will take you behind the heavily guarded gates of army regimental centres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories