| But accused of its programmes failing
to create the buzz, like those of its competition, Zee is out to prove
critics wrong. Quoting data made available to the channel, it said
yesterday that Zee TV increased its channel share by 20 per cent in
the north and west markets amongst female 25+ and also amongst C&S
4+ during the week ended 18 October, 2003 riding the wave of its new
launches.
In the first week of October, Zee TV launched its two new shows,
Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani
and Kabhie Kabhie, which is a series of short-stories, encapsulating
the Indian literature and showcasing strong character of Indian
woman.
In October itself, Zee TV also announced the new line up of Thursday
Premiere movies with some fantastic Bollywood blockbusters like
Arman, Chori Chori and Darna Mana Hein.
Commenting on the increase in the channel share, Zee TV president
Apurva Purohit said, " We started the month of October on a positive
note and were expecting such a great response from our viewers.
We are positive that with strong programming content we will soon
be able to further increase our channel share and thus consolidate
our position in the market."
Adding further, she said, "Tum Bin and Kabhie Kabhie
have got some amazing response from our viewers. We have been
getting positive feedback from our viewers via e-mails and letters.
In fact, Tum Bin. has started with positive ratings of 2+
in Northern and Western markets and 6 + in state of Madhya Pradesh.
In SEC A B C female 25+, Tum Bin has got ratings of 3.54
in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in
Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this
as a positive move and heartening response from our viewers for
the new programmes."
Zee TV has been showcasing the strong character of the Indian women,
be it Astitva Ek Prem Kahani, Mansha.
For November Zee TV has lined up some new releases like Oops,
Market, Hungama and Main Madhuri Dixit Banana Chati Hoon
under the Thursday Premiere property.
Zee TV, the flagship channel of Zee Network, was launched in October
1992. With a reach of more than 80 countries and access to more
than 225 million viewers globally, Zee TV has created brand equity
and is the largest media franchise serving the South Asian diaspora.
.
Zee TV`s programming delivers a variety of choices for all segments
of the audience, including primetime comedy and drama series, television
movies, miniseries, theatrical films, specials, children's programs,
daytime dramas, game shows, and late night shows.
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