Reality TV shows drive web traffic in US

CALIFORNIA: Reality TV shows are not simply hooking US viewers to the idiot box, they are also driving them to the web. The finding is contained in an independent research conducted by Feedback Research.


The company is a division of online behavioral marketing Claria Corporation. Feedback Research analysed the actual online traffic of Claria's Gain Network. This includes 38 million users. The aim was to obtain an insight into the most popular Reality TV shows and consumers correlating Web habits. The research group conducted an online survey asking participants about their interest in Reality TV shows. The company also monitored user traffic on top reality TV related Web sites from 10 September to 3 October 2003.

The most popular reality TV shows at the time of the survey were Survivor (37 per cent), Paradise Hotel (23 per cent), Trading Spaces (14 per cent), Extreme Makeover (8 per cent) and Queer Eye for the Straight Guy (7 per cent).

Results also indicated that Reality TV viewers preferred official web sites such as Survivor's page on or Queer Eye for the Straight Guy's page on This accounted for 77 per cent of all Reality TV site traffic. Of the independent web sites that include information on multiple reality shows, Fans of Reality TV and RealTV Planet were the top performing sites with 60 per cent and 30 per cent of total reality TV Web site traffic, respectively.

For marketers interested in leveraging this active group of consumers, the best time to reach them is right after work before the shows begin, since 78 per cent of all traffic for the top five shows was generated from 6 am to 7 pm. Reality TV sites were most visited on Wednesdays and Thursdays, with more than 43 per cent of traffic visiting on those days. Thursday was the most popular day with 29 per cent of that traffic.

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories